Senior PPC Executive

Paramount Digital Ltd; Rainford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A digital marketing agency in Rainford is seeking a highly motivated Senior PPC Executive to manage and execute impactful paid advertising campaigns. The role involves PPC campaign management, keyword research, budget allocation, and performance analysis across platforms like Google Ads and Microsoft Ads. Ideal candidates should have 3+ years of PPC experience or relevant education. This position offers an opportunity to refine skills in a collaborative environment.

Qualifications

• 3+ years of experience in PPC advertising or relevant education.
• Strong analytical skills to monitor and suggest improvements.

Responsibilities

• Manage and execute PPC campaigns across various platforms.
• Conduct keyword research and optimise ad copy.
• Perform bid management and budget allocation.

Skills

PPC campaign management

Keyword research

Ad copy optimisation

Performance analysis

A/B testing

Google Ads

Microsoft Ads

Education

Relevant education or 3+ years in PPC

Tools

Google Tag Manager

Job description

Job Description

Role Overview

At Paramount Digital, we have been delivering outstanding digital marketing services for over eight years. As our team expands, we are looking for a highly motivated and analytical Senior PPC Executive to join us.

This role is ideal for someone with 3+ years of experience in PPC or relevant education who is eager to refine their skills and contribute to impactful paid advertising campaigns.

Role Responsibilities

PPC campaign management and execution including :

• Keyword research and ad copy optimisation.
• Campaign creation, management, and performance analysis / tracking across Google Ads, Microsoft Ads, and other platforms.
• Bid management, budget allocation, and A / B testing to improve campaign efficiency.
• Monitoring conversion rate and suggesting improvement.
• Work across multiple client accounts, ensuring all tasks are completed to a high standard and within set deadlines. Senior Executives are expected to work on more complex PPC accounts.
• Set up and quantify campaign performance with bespoke tracking utilising Google Tag Manager. This includes an understanding of enhanced conversions and cookie consent rules and regulations.
• Prepare and deliver detailed performance reports, analysing data to highlight opportunities for growth.