Senior Performance Marketing Manager

Jagex; Cambridge; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading game developer in the UK is looking for a Senior Performance Marketing Manager to drive growth for their games, including RuneScape. You will lead digital marketing strategies, manage budgets, and collaborate across teams to enhance player engagement. Ideal candidates will have over 5 years of performance marketing experience, especially in gaming, and expertise with major ad platforms. This role offers a competitive perks package and flexible working hours.

Benefits

Private Healthcare

Minimum 6% Pension contributions

Flexible working hours

25 days annual leave

Qualifications

• 5+ years of experience in performance marketing with proven success in gaming.
• Hands-on experience with major ad platforms and marketing channels.
• Experience designing and executing influencer marketing campaigns.

Responsibilities

• Lead marketing strategy for RuneScape: Dragonwilds.
• Manage paid campaigns across multiple channels.
• Define geo-expansion strategies and scale performance.

Skills

Performance marketing experience

Ad platforms (Meta, Google Ads)

Influencer marketing

Analytical skills

Problem-solving

Communication skills

Adaptability

Tools

AppsFlyer

Google Analytics

DSPs

Job description

Job Title: Senior Performance Marketing Manager

Team: Digital Marketing

Summary

Do you want to work with highly creative, data-driven, and passionate individuals across Marketing, Analytics, and our Game Teams?

As Senior Performance Marketing Manager at Jagex, you’ll play a pivotal role in driving growth across our portfolio of games, from RuneScape to our newest IP, RuneScape: Dragonwilds. You’ll lead digital marketing strategy across paid media, influencer marketing, and geo-expansion, ensuring our campaigns reach the right players, in the right regions, with the right message.

You’ll work closely with our Partnerships, Social, and Product Marketing teams to build impactful campaigns that drive both player engagement and measurable growth.

Responsibilities

• Lead on RuneScape: Dragonwilds marketing strategy from early access through to full launch. Plan, execute, and manage paid campaigns across multiple channels.
• Own branding and strategic beat campaign strategy across all Jagex titles, ensuring consistency with overall marketing and creative strategy.
• Build detailed audience segments and customised targeting strategies to enhance user acquisition and re‑engagement performance.
• Lead the paid influencer marketing strategy, collaborating closely with the Community team to align organic and paid strategy
• Oversee budget management, optimizing media spend across channels to meet revenue targets and ensure cost efficiency.
• Define and implement geo‑expansion strategies, identifying new markets and scaling performance in key regions.
• Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement.
• Shape our social growth strategy with our Community team.
• Collaborate with our Partnership & Merchandising team on marketing campaigns.
• Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy.
• Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders.

Required Qualifications

• 5+ years of experience in performance marketing with proven success in gaming.
• Hands‑on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs.
• Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement and brand awareness.
• Results focused, with demonstratable success of driving product growth at scale through paid media campaigns.
• Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics.
• Strong problem‑solving skills and the ability to interpret complex data into clear, actionable insights.
• Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs.
• Excellent communication skills and experience collaborating across teams on both technical and creative projects.
• Highly adaptable, thriving in a rapidly evolving digital marketing landscape.
• A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges.
• Proven ability to operate in a fast‑paced, metrics‑based environment with autonomy and accountability.

What we offer

• When you join Jagex you can look forward to a generous Perks & Benefits package including:
• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open‑world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.

Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data‑driven insights, and a commitment to player‑first game design. We have a diverse and talented team where creativity, collaboration, and community‑driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.