Senior Paid Social Executive

Ocado Retail; Hatfield; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Pension 7%

Ocado discounts 15%

M&S discounts 20%

Free breakfast in office

Hybrid working

26 days holiday + 8 holidays

Job summary

Ocado Retail is seeking a Senior Digital Marketing Executive to lead Paid Social campaigns, primarily on Meta and TikTok, with multi-million pound annual budgets. You will strategise, build and optimise campaigns to acquire profitable customers at scale, while collaborating with Martech and Insights to drive ROAS and LTV.

You’ll work with an internal creative partner and the AI Academy, contributing to data-driven decisions and continuous improvement across channels.

Qualifications

• Hands-on experience managing and optimising large Paid Social budgets.
• In-platform setup experience is essential.
• Strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, conversion rate.

Responsibilities

• Plan, implement and optimise Paid Social campaigns across Meta and TikTok.
• Test and launch new platforms to reach new audiences.
• Monitor KPIs and optimise campaigns for ROAS, CPA and related metrics.
• Develop testing frameworks with Econometric, MarTech and Insights teams.
• Prepare daily, weekly and monthly performance reports for leadership.
• Coordinate with creative teams for asset delivery on Paid Social.
• Understand Ocado’s customer segments to improve acquisition and retention.
• Assist with POs and invoicing as needed.

Skills

Paid Social management

In-platform setup

Trading KPIs

Analytical skills

Collaboration

Learning mindset

Excel/Google Sheets

Job description

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Senior Executive

Reports to: Paid Social Manager

About Us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re also on a mission to empower our business with smart technology; we’ve recently launched our AI Academy, providing a tailored AI learning journey for every colleague.

We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

About The Team And The Role

The Digital Marketing team is responsible for new customer acquisition and early customer retention across all channels. The Senior Digital Marketing Executive will develop and execute new customer acquisition campaigns across Paid Social. This hands-on role requires in-depth Paid Social expertise, experience supporting performance focused campaigns, with management of multi-million pound annual budgets and a can-do attitude.

A key aspect of the role is strategising, building and executing campaigns across Paid Social, primarily through Meta & TikTok to acquire profitable customers at scale. They will work closely with both our internal creative partner and Martech teams to execute and optimise digital campaigns that align with our strategic goals of driving new customer acquisition, ROAS and LTV.

What You’ll Do

• Work with the internal team to plan, implement, and optimise Paid Social campaigns across key platforms Meta & TikTok.
• Test and launch new Paid Social platforms to reach new audiences and drive incremental gains for the business
• Monitor and optimise Paid Social campaigns to improve KPIs such as ROAS (return on ad spend), MOAS (margin over ad spend), FOV (first order value), FYV (first year value) and CPA (cost per acquisition)
• Develop channel testing frameworks and partner closely with our Econometrician, MarTech team and Insights to drive the test and learn agenda
• Reporting – pull data for daily, weekly and monthly reports for both creative & performance. Working with the management team, Insights & Econometric teams to track and analyse campaign performance
• Creative asset management, working closely with the channel owner, Digital Campaign and in-house creative teams, for delivery on Paid Social
• Understand Ocado’s customer segments – what makes them tick and how we can acquire and retain more of our priority segments
• Ad-hoc tasks across the wider Digital Marketing team such as raising POs, invoicing, supporting where needed

Who You Are

• Proven experience of hands-on, dedicated experience managing and optimising significant budgets across Paid Social. Agency or in-house experience is acceptable.
• In-platform set up experience is essential
• A strong understanding of trading KPIs: CPA, ROAS, CPC, CTR, CPM, Conversion rate, margin and how to influence them
• Data-driven with strong analytical and problem-solving skills
• Collaborative – you possess excellent communication skills, capable of building productive relationships across the organisation
• Curious & eager to learn – you are naturally inquisitive and keep to up to date with the latest industry trends and news
• Proficiency in Excel / Google sheets

What’s In It For You

By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail. You’ll also be part of our AI Academy, a dedicated learning journey designed to empower every colleague with the smart technology skills of the future.

Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.

Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.

Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.

Your Application and AI

In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don’t lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you’re a great fit for us.

Everyone’s welcome

We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at [e-mail] and we’ll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.