Senior Paid Search Executive

Immediate Media Co; City Of London; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

A leading media company in the UK seeks a Senior Paid Search Executive to drive growth in digital subscriptions and app installs. The role involves managing Google App Ads and Apple Search Ads campaigns, optimizing performance, and working closely with the marketing team. Ideal candidates will have a proven track record in digital marketing and a passion for innovative strategies. The position offers a supportive working environment with various employee benefits and flexible working arrangements.

Benefits

25 days holiday plus birthday off

Health cash back plan

Flexible / hybrid working

Cycle to work scheme

Enhanced Family Policies

Competitive pension plans

Life Assurance

Qualifications

• Minimum 2-3 years of hands-on experience in managing Google App Ads and Apple Search Ads campaigns.
• Proven track record of driving growth in app installs.
• Innovative thinker with a passion for testing new ideas and strategies.

Responsibilities

• Design and execute paid search campaigns to drive growth in app installs.
• Continuously monitor, analyse, and optimise paid search campaigns.
• Develop and maintain comprehensive reporting frameworks.

Skills

Managing Google App Ads

Managing Apple Search Ads

Data analysis

Campaign optimization

Presentation skills

Tools

Google Ads

Google Analytics

Apple Search Ads

Job description

Senior Paid Search Executive (up to £36,000)

At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!

About the role

The Senior Paid Search Executive is a key role within the Customer Marketing and Subscriptions team, focused on driving growth in digital subscriptions increasing app installs and subscriptions. This position is suited to a strategic and results-oriented professional with experience in managing Google App Ads and Apple Search Ads campaigns.

As a Senior Paid Search Executive, you will be responsible for developing and implementing paid search strategies that align with our business objectives, using your deep understanding of customer behaviour, digital marketing techniques, and the subscriptions market.

As a Senior Paid Search Executive you will;

• Design and execute paid search campaigns on Google Adwordsand Apple Search Ads to drive growth in app installs & bundle subscriptions.

• Continuously monitor, analyse, and optimise paid search campaigns to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Use data-driven insights to adjust strategies and maximise results.

• Work closely with the broader Customer Marketing team to ensure that paid search strategies are integrated with wider marketing efforts

• Design and implement A/B tests to refine ad creatives, targeting strategies, and bidding methods.

• Foster a culture of continuous improvement and innovation by sharing insights and best practices across the team.

• Oversee paid search budgets, ensuring efficient allocation of resources to maximise campaign performance.

• Keep abreast of the latest developments in paid search, mobile marketing, and subscription models.

• Develop and maintain comprehensive reporting frameworks to track campaign performance, customer acquisition metrics, and subscription growth. Present insights and recommendations to inform strategic decisions.

• Assist in managing our paid search agency to optimise and oversee campaigns focused on driving print subscriptions.

• Minimum 2-3 years of hands-on experience in managing Google App Ads and Apple Search Ads campaign.

• Proven track record of driving growth in app installs.

• Proficient in using Google Ads, Apple Search Ads and Google Analytics.

• Experience in optimising campaigns for customer acquisition.

• Ability to present complex information in a clear and persuasive manner.

• Innovative thinker with a passion for testing new ideas and strategies.

• High level of accuracy and attention to detail in managing campaigns, budgets, and reports.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, andMental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Claim back everyday health care cost with Medicash our Health Cash back plan
• Lease an Electric vehicle through our EV salary sacrifice scheme
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.