Senior Paid Media Manager 12m FTC | Cult Beauty

THG; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global ecommerce leader is seeking a Senior Paid Media Manager in London to oversee and optimize paid media activities. This role demands a passion for data and experience with Google Ads and YouTube campaigns. The right candidate will drive customer acquisition and revenue while managing significant budgets in a fast-paced environment. Excellent stakeholder management and a strong analytical mindset are essential for success in this position.

Benefits

25 days annual leave

Enhanced maternity and paternity pay

Wellbeing support including therapy sessions

Up to 50% staff discount on THG brands

Access to on-site gym

Qualifications

• Proven experience in PPC management, ideally within e-commerce or retail.
• Strong knowledge of Google Ads, Microsoft Ads, Shopping and YouTube campaigns.
• Analytical mindset with the ability to interpret complex data.

Responsibilities

• Oversee management and optimisation of paid media activity.
• Deliver regular insights on campaign performance.
• Manage budgets effectively ensuring efficient spend across channels.

Skills

PPC management

Google Ads

Microsoft Ads

Shopping campaigns

YouTube campaigns

Analytical mindset

Stakeholder management

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2 500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1 300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Cult Beauty

Who is Cult Beauty? Well, we’re a beauty‑obsessed team who share a common goal— to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever‑lusted‑after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We’re a close‑knit family that recognises that our collective and community are much more valuable than the sum of their parts. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status‑quo—both in our industry and society.

Why be a Senior Paid Media Manager at THG Beauty?

We’re looking for an experienced Senior Paid Media Manager to join our Paid Media team on a fixed‑term contract to cover maternity leave. This role will be responsible for leading and optimising our paid media activity across Search, YouTube and Demand Gen campaigns, driving customer acquisition, revenue, brand visibility and engagement whilst focusing on digital excellence in retail.

The successful candidate will be highly data‑driven, commercially focused, and confident managing significant budgets in a fast‑paced, digital first environment.

As a Senior Paid Media Manager, you’ll:

• Oversee day‑to‑day management, optimisation, and reporting across Google Ads, SA360, and relevant platforms.
• Use data‑driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Specifics of account management and optimisation including campaign structure, keyword research, keyword management, keyword bidding, ad copy writing and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.
• Working closely with other paid channels, build and execute campaigns across search, video and Demand Gen to drive awareness, consideration, and conversion.
• Oversee the full digital campaign lifecycle – from strategy and planning, through implementation and optimisation, to reporting and learnings – ensuring campaigns are executed to the highest standard and delivered against business objectives.
• Manage budgets effectively, ensuring efficient spend across all channels, and forecasting of daily, monthly and yearly budgets.
• Deliver regular insights on campaign performance, KPIs, to inform trading and marketing decisions.
• Test new campaign formats, audience strategies, and creative approaches to stay ahead of industry changes.
• Partner with Trade, Merchandising, Buying, and Brand teams to align campaigns with promotional calendars and brand priorities.
• Mentor paid media executives and manage platform partner relationships.

KPIs

• Global paid media performance, measured against COS%, NC and GP.
• Delivery of strategy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better revenue volumes within COS% targets, acquiring more new customers within CAC targets.

What skills and experience do I need for this role?

• Proven experience in PPC management, ideally within e‑commerce or retail.
• Strong knowledge of Google Ads, Microsoft Ads, Shopping and YouTube campaigns, and automated bidding strategies.
• Experience with Performance Max and SA360 highly desirable.
• Analytical mindset with the ability to interpret complex data and translate it into strategy.
• Strong stakeholder management and communication skills.
• Ability to work in a fast‑paced, trading‑led environment with multiple priorities.
• Passion for beauty, retail and digital trading is a benefit.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1 000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent teams to discuss further.