Senior Original Content Producer

LLOYD'S REGISTER INTERNATIONAL; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Staff tickets

25 days annual leave (32 with service)

Training programmes

Season ticket loan

Sabbatical option

On-site canteen

Job summary

National Theatre is seeking a Senior Original Content Producer to lead development and delivery of original digital formats for online audiences, overseeing projects from concept to execution.

You will work with stakeholders and external partners, apply data analytics to editorial decisions, and guide teams through fast, iterative production cycles. The role sits in the NT Digital Team and offers opportunities to shape audience growth and innovative storytelling.

Qualifications

• Significant experience as a digital producer/creative with a portfolio of digital original formats.
• Proven track record growing audiences and engagement on social platforms.
• Strong ability to interpret platform analytics and inform editorial decisions.
• Experience managing talent/external creators.

Responsibilities

• Lead development and delivery of original digital content formats from concept to execution.
• Collaborate with stakeholders and external partners to produce high-quality content.
• Apply data insights to shaping formats and editorial direction.
• Ensure projects are delivered efficiently and creatively.

Skills

Digital production

Social-first formats

Audience growth

Data literacy

Talent management

Tools

YouTube Studio

TikTok analytics

Job description

We are looking for a Senior Original Content Producer to join the National TheatreDigital Team.

The Senior Original Content Producer will lead the development and delivery of original digital content formats for online audiences, overseeing projects from concept through to successful execution. Working collaboratively with stakeholders across the organisation and external creative partners, the role will bring together diverse expertise to create high-quality content across multiple strands of activity, ensuring projects are delivered efficiently, creatively and to a consistently high standard.

The successful candidate will have the following:

• Significant previous experience as a digital producer/creative, with a strong portfolio of Digital Original formats produced for YouTube, TikTok or other social-first platforms.
• Demonstrable experience growing and scaling original digital formats/channels - track record of audience growth, engagement or subscriber/revenue metrics tied to their work.
• Strong data literacy: comfortable interpreting platform analytics (YouTube Studio, TikTok analytics, etc.) and using that data to make creative and editorial decisions.
• Experience managing talent and/or Creators, including maintaining productive working relationships with external contributors.
• Proven ability to work in a test-and-learn, iterative production environment - comfortable with rapid production cycles, ongoing format refinement, and learning from underperforming content rather than treating it as failure.
• A digital-native producer mindset - deeply understands social/YouTube content conventions, pacing, and audience behaviour, as distinct from a broadcast/TV production background.

If that sounds like you, this may be the role for you!

Working with us will give you…

• Complimentary staff tickets for shows and guided tours, subject to availability and policy
• 25 days annual leave increasing up to 32 with length of service (plus bank holidays)
• Development Programmes via e-learning platform, and specialist in-person training relating to role
• Access to interest-free season ticket loan and cycle scheme partnership
• Enhanced sick pay
• Family Friendly policies including Family leave and Support leave
• Family-friendly employer – we are a member of Parents and Carers in the Performing Arts (PiPA)
• Pension schemes with Legal & General and NEST
• Sabbatical option, subject to agreement and policy
• On-site staff canteen and social facilities
• On-site occupational health support
• In-house mental health and wellbeing advisors providing workplace counselling and support
• Wellbeing programme of events, including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
• Exclusive staff talks to hear more about NT productions, past and present, from leading practitioners
• Discounted access to National Theatre at Home
• Volunteer leave – one paid day per year to volunteer for your chosen charity
• Discounts in the NT’s bars, cafés, restaurants, and bookshop, as well as in local businesses (from Wagamama to gyms), on and around the South Bank
• Access to retailer discounted gift cards and a cash-back-on-spending card

Please note

The closing date for the receipt of a completed application is Thursday 17th September 2026 at 12 noon.

We reserve the right to close this vacancy early if we receive a sufficient number of applications. To avoid disappointment, we encourage you to submit your application at the earliest opportunity. Should you need support or additional time to submit an application please contact [e-mail].

In line with our commitment to Equity, Diversity and Inclusion (EDI), we recognise that we need to address underrepresentation in our organisation. We actively welcome applications from individuals who are part of global majority, disabled and LGBTQ+ communities, and are committed to creating an environment where everyone can thrive.

We strive to promote inclusive and equitable practices in all areas of the NT. As a Disability Confident Employer, we guarantee to interview disabled applicants who meet our minimum requirements for our vacancies.

If you would like to speak to someone about any adjustments or have any questions about the recruitment process, you can email [e-mail] or call us on 02074523834.