Senior Offline Marketing Manager, Offline Marketing

VINTED; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading online marketplace in London is seeking a Senior Offline Media Manager to lead media campaigns across multiple channels and countries. The ideal candidate will have over 6 years of media experience, strong analytical skills, and a passion for data-driven decision-making. You will work closely with various teams to optimize performance and enhance marketing outcomes, within a hybrid work environment that supports professional development.

Benefits

Share options programme

25 days of holiday

Newest MacBook models

Free access to gym

Mental and emotional health support

Home office support budget

Private health insurance

On-site canteen

Frequent team-building events

Monthly shopping budget on Vinted

Workation opportunities

Dog-friendly office

Qualifications

• At least 6 years of media experience, focused on research and strategy.
• Strong analytical background and decision-making skills.
• Ability to collaborate with multiple teams.
• Knowledgeable in TV and offline media advertising.
• Skilled in managing complex projects.
• Fluent in English.

Responsibilities

• Take ownership of various media campaigns in multiple countries.
• Plan and manage media investments, providing forecasts.
• Enhance media mix decision frameworks.
• Establish testing roadmaps for optimization.
• Collaborate with Data Analytics for KPI definitions.
• Maintain relationships with media agencies.
• Support new market launches through analysis and ROI calculations.

Skills

Analytical skills

Project management

Collaboration

Media advertising knowledge

Statistical analysis

Proficiency in Google Sheets and MS Excel

English proficiency

Tools

Google Sheets

MS Excel

Statistical analysis languages (R/Python)

Job description

Overview

Brief info about Vinted

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third.

The Vinted Group is made up of three business units that support this mission:

• Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.
• Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.
• Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.

Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people. Our backers include Accel, EQT Growth, Insight Partners, Lightspeed Venture Partners, Sprints, and TPG.

Join Vinted's dynamic and rapidly expanding marketing team as a Senior Offline Media Manager within the Reach media planning team. This group is pivotal in analyzing, optimizing, and implementing media campaigns across the globe, focusing on Direct Response TV campaigns. Our commitment to a data-driven approach ensures all strategic decisions are grounded in detailed analysis, maximizing our advertising investment return.

Key Responsibilities

• Take ownership of TV, radio, OOH, BVOD, and connected TV campaigns across several countries.
• Plan and manage Reach media investments to meet business goals, providing precise forecasts and data-backed rationales for these decisions.
• Enhance our Reach Media Mix decision framework by integrating industry best practices with internal performance data insights to amplify marketing campaign outcomes.
• Establish a testing roadmap to fill data gaps necessary for data-driven media mix optimization.
• Closely collaborate with our Data Analytics team to set up and evaluate tests, define KPIs, and establish results evaluation methodologies.
• Maintain ongoing relationships with media agencies and TV networks, owning all communications and pricing negotiations.
• Work alongside other Vinted Marketing teams to ensure cohesive multi-channel campaign alignment.
• Play a critical role in new market launches, conducting in-depth analysis, agency selection process and investment/ ROI calculations to ensure strategic media planning and successful campaign execution.

About you

• Have at least 6 years of media experience, with the focus on media mix research and strategy, statistical analysis, and marketing campaigns optimization.
• Exhibit a strong analytical background and strategic decision-making skills informed by both internal and external data.
• Able to collaborate effectively with multiple teams and stakeholders.
• Knowledgeable in TV and other offline media advertising.
• Skilled at project management, with the ability to manage complex cross functional, analytically heavy projects.
• Proficient in English, both verbally and in writing.
• Have a passion for continuous learning and sharing insights with your team and the broader company.
• Highly skilled in Google Sheets and/or MS Excel.
• Advantage: Familiarity with statistical analysis languages (R/Python/other).
• Advantage: Econometric modeling.
• Advantage: AI knowledge and experience.

Work perks

• The opportunity to benefit from our share options programme
• 25 working days of holiday
• Newest MacBook models
• Free access to the office gym
• Digital mental and emotional health support and Employee Assistant Program (EAP)
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Private health insurance
• On-site canteen serving delicious homemade food at friendly prices
• Frequent team-building events
• A personal monthly budget for shopping on Vinted
• The opportunity to spend up to 90 days per year - 21 of which can be spent working outside of the EU - on workation
• A dog-friendly office

Working at Vinted

Individual Learning Budget

We invest in your professional growth! As part of our commitment to continuous learning, we offer an annual learning budget to support your personal and career development through courses, certifications, workshops and more.

Hybrid Work

We’ve adopted a hybrid workplace model where 2 days in office are recommended but not enforced. It’s up to you and your team to decide on the exact days you’ll spend working together in person.

Equal Opportunity

The Vinted Group is committed to building an inclusive workplace where people from all walks of life feel a sense of belonging. We welcome applications from people of all backgrounds, identities and life experiences. At Vinted, all applicants are treated fairly without regard to their race, age, religion or belief, sex, national origin, citizenship, gender identity, sexual orientation, disability, or any other protected characteristic.

The salary range for this position is € 4,083 - € 5,517 gross per month.