Senior Medical Advisor

flohealth; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Flo Health, Inc. is seeking a fully qualified doctor to join the User Centric medical team. You will oversee medical credibility, contribute to AI-powered health experiences, and work with a multidisciplinary team to ensure clinical accuracy across Flo’s health platform.

You will collaborate with medical board members and industry partners to translate evidence into user-friendly guidance, shaping onboarding and user journeys while upholding the highest medical standards.

Qualifications

• Fully qualified doctor with experience in women’s health and health tech.
• Ability to translate scientific evidence into user-friendly medical content.
• Experience contributing to medical credibility and governance for digital health products.

Responsibilities

• Provide expert medical guidance in women’s health, menstrual and reproductive health, fertility, contraception and related conditions.
• Collaborate with product managers, designers, content specialists and engineers to shape health-related features from concept through implementation.
• Contribute to user journeys and personalized experiences with medically accurate information.
• Help define medical value and identify opportunities to improve product usefulness.
• Support onboarding flows by gathering medical research and shaping their creation.
• Peer-review concepts with Flo’s Expert Board to ensure adherence to latest guidelines.
• Provide input on medical risk assessments and regulatory compliance.
• Continuously improve medical review workflows.
• Ensure health information is relevant, understandable and appropriate to user context.
• Adapt content depth for different health literacy levels and stages of user journeys.
• Collaborate with content/design teams to maintain clear, empathetic medical communication.

Skills

Medical expertise in women’s health

Education

Fully qualified doctor (MBBS/MD)

Job description

500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating.

Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.

The job

About the role

Medical and scientific credibility is the foundation of Flo. It's the core of who and what we are.

Our medical teams engage the experts on our medical board (120+ and counting!), establish research partnerships (Stanford University, Johns Hopkins University, Northwestern University, and others), help developers design our intuitive AI tools, check our medical accuracy, and drive medical credibility across the whole platform.

Flo's credibility is also recognised by industry leaders. In October 2026, Google Health announced a multi-year strategic partnership with Flo, bringing together Flo's women's health expertise with Google's wearable technology and AI-powered coaching. Down the line, this collaboration will include consent-based data syncing between the two apps and joint research into underserved areas of women's health, such as perimenopause, PMOS, pregnancy and postpartum recovery. For our medical team, this means even more opportunities to shape how millions of women understand and manage their health, and to hold that work to the highest standard of medical accuracy.

We divide our Medical Advisors into two groups: the User Centric team and the Health Stream team.

The Health Stream Medical team looks after the predictive powers of Flo, working hand in glove with product, engineers and data science to offer a truly powerful predictive experience to the millions of people who trust Flo with their health and wellbeing.

The User Centric Medical team ensures that Flo's health-related features, information and user experiences are medically accurate, relevant, understandable and genuinely useful. We provide medical expertise throughout the product development lifecycle, translating scientific evidence into accessible, actionable health experiences, and advising the wider business on what good looks like when it comes to medical credibility, and on what a clinician says a good user journey should be.

This role sits in the User Centric team. We're looking for a fully qualified doctor with experience in women's health and health tech, who is excited about the role AI can play in medical quality and governance. You'll work alongside highly experienced and supportive colleagues, all experts in healthtech and passionate about improving women's health. Our team is collaborative and always happy to share knowledge, making it a great role for someone ready to make a real impact.

What you’ll be doing

Medical expertise, content and product development

• Provide expert medical guidance in women's health, menstrual and reproductive health, fertility, contraception and related conditions
• Collaborate with product managers, designers, content specialists and engineers to shape health-related features and experiences from early concept through implementation
• Contribute to the design of user journeys, interactions and personalised experiences, ensuring medical information is relevant to users’ circumstances and questions
• Help define the intended medical value of product features and identify opportunities to improve their practical usefulness
• Support the development of onboarding flows by gathering medical research and contributing to their creation
• Work with members of Flo's Expert Board to peer-review concepts and ensure adherence to the latest medical guidelines
• Provide expert input on medical risk assessments and on regulatory compliance in line with healthcare industry standards
• Continuously improve our medical review workflows

Medical relevance and user-centred communication

• Ensure health information is not only factually accurate but also relevant, understandable and appropriate to the user's context
• Adapt the depth, complexity and presentation of medical information to different user needs, levels of health literacy and stages of their health journeys
• Work with content and design teams so that medical communication is clear, empathetic and consistent with Flo's tone of voice, without compromising accuracy

Medical quality of AI-powered experiences

• Contribute to medical communication principles and response quality requirements for conversational AI and other AI-powered health experiences
• Evaluate AI-generated medical explanations for accuracy, relevance, clarity, completeness and practical usefulness
• Help develop and refine medically a