Senior Media Strategy Lead, Store & Services

PlayStation Network; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A global leader in entertainment is seeking a Senior Media Strategy Lead to develop innovative media strategies for PlayStation Store and services. The ideal candidate will have around 10 years of experience in media planning, a Bachelor's degree, and a solid understanding of digital ecosystems. This role emphasizes performance marketing and requires strong strategic thinking skills, offering a hybrid working model with competitive benefits.

Benefits

Discretionary bonus opportunity

Private Medical Insurance

25 days holiday per year

On Site Gym

Free soft drinks

Access to cycle garage and showers

Qualifications

• Approximately 10 years of experience in media planning and strategy.
• Proven experience developing successful global growth/performance marketing strategies.
• Solid understanding of digital platforms and measurement techniques.

Responsibilities

• Develop annual global media strategies for PlayStation Store and services.
• Act as the central point of contact for media strategy.
• Partner with marketing lead to develop robust media briefs.

Skills

Media planning

Strategic thinking

Performance marketing

Digital ecosystem understanding

E-commerce strategy

Education

Bachelor's degree in Marketing, Communications, Business, or Economics

Job description

Senior Media Strategy Lead, Store & Services

United Kingdom, London

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

Playing a significant role in Sony Interactive Entertainment’s Global Marketing Department, you will partner with the PlayStation Store & Services Growth Marketing team and lead development of global Media Strategies to support our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). Media strategies should maximise ecommerce revenues & service subscriptions by creating the optimal conditions for highly effective, ROI-driven, direct response campaigns.

In this role, you’ll dovetail with PlayStation’s internal Media planning and external media agency to ensure strategies are translated into actionable plans of activation and will be expected to work with cross functional marketing teams (e.g. CRM, Owned, Partnerships, Influencers) to understand how media is performing, and then update, iterate & modify strategies to ensure business goals are met.

You’ll be expected to demonstrate a keen understanding of evolving consumer behaviours, digital, eComm & subscription landscapes, and a range of audience and measurement techniques. You’ll be expected to understand how changing business and category factors impact strategies and provide recommendations to update/pivot accordingly. While an in-depth knowledge of digital media is required to perform this role, it is equally critical that you can combine this expertise with data-led analysis and creative thinking.

If you love the art of marketing and the science of attribution, this is a phenomenal role for you!

What you\'ll be doing:

• Responsible for developing annual global media strategies for PlayStation Store, Plus & Direct, that achieve business objectives through innovative, insight-led, actionable media campaigns.
• Be the central point of contact for media strategy with the Store & Services Growth Marketing team
• Partner with Store & Services Growth Marketing leaders and key Marketing functions to develop robust Global Media briefs with internal and external partners on an annual & quarterly basis.
• Work closely with the in-house PlayStation Media Planning team to ensure that media plans fully embody the media strategy and, across paid & owned media channels, that audiences and objectives are planned holistically.
• Understand how changing business and category factors may impact the strategy and provide recommendations/scenario planning to adjust accordingly.
• Be the Media Strategy lead in weekly S&S performance optimisation forums, helping to drive improvements in performance & developing investment business cases.
• Be a visible leader for performance-based marketing, helping to support the team’s evolution to become more performance focused.
• Develop positive relationships with senior media & marketing partners to lead DTC media narrative, increase X-portfolio orchestration, and maximise the impact of the media strategies.
• Support Global Store & Services Growth Marketing team to drive media & creative integration and inform development of optimal messaging/content/creative by audience and platform.

Performance Indicators:

• Directly deliver incremental revenue to SIE through analysis, optimisation, and iteration of media strategy
• Successfully grow the global Media team’s impact on PlayStation’s global business, as measured by a blend of return on investment (ROI)/ROAS & Performance critical metrics, business goals, and positive performance feedback from marketing and commercial internal and external team members.
• Ability to keep a broad base of stakeholders and partners aligned to the approved media strategies during campaign planning and execution.
• Ability to appraise success of the media strategies developed, through continued analysis of performance data and pro-actively suggest optimisations.

What we\'re looking for:

Education

Bachelor’s degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics preferred.

Experience:

Required and Preferred

• Demonstrated ability (circa 10 years) in media planning and strategy, with proven experience developing successful global growth/performance marketing, DTC media campaign strategies required
• Proven experience in driving e-commerce media strategy through the consumer lifecycle that delivered growth & revenue
• A performance focused, strategic thinking marketer who can articulate & implement media strategies/plans
• Solid understanding of digital platform/ecosystems and measurement techniques (MMM & MTA) required
• Comfortable operating in matrix operating models, adaptable and collaborative with both internal & external teams
• Experience in working in global / regional roles preferred
• AI literate, with experience being able to speak to possible applications of emerging tools in media environments for strategy & decisioning
• Experience with handling large agency relationships preferred

Candidate Preferred Qualities:

• Growth marketing authority – understands driving demand, mental availability, and converting consideration into purchase action
• Strategic leader with the ability to partner with senior stakeholders
• Strong digital competence – understanding of the role of emerging platforms in media landscape
• Ability to use complex analysis to make recommendations
• AI literacy with the ability to use emerging tools for strategy development, campaign optimization, and data-driven decision-making.
• Talent for collaborating with internal and external teams; high emotional intelligence
• Flexible and adaptable while maintaining positive demeanour
• Doesn’t settle for the status quo, challenges and leads change in a positive way
• Self-starter with passion, energy, enthusiasm to get results and affect meaningful change
• Discretionary bonus opportunity
• Hybrid Working (Flexmodes)
• Private Medical Insurance
• 25 days holiday per year
• On Site Gym
• Free soft drinks
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Country *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

What are your salary expectations? *

What is your current notice period? * Select...

Depending upon where you are currently living, it may be necessary for you to relocate if you are appointed to this role. In order that we can ensure that we promptly provide any appropriate relocation support, please confirm the location at which you currently reside. * Select...

If other, please provide.

Have you previously worked for Sony? * Select...

How did you hear about this job? * Select...

If Employee Referral, please provide the name of the employee who referred you.

Do you wish to be considered for other roles? Select...

Do you hold the right to work in the UK? * Select...

If Other, please provide additional information regarding your right to work in the UK.

UK Diversity & Inclusion - Voluntary Equal Opportunity Monitoring

Sony Interactive Entertainment Europe Limited (‘SIEE’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below.

SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application.

You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing of your diversity data based on your consent before its withdrawal.

Please tick this box to confirm that you explicitly consent to providing the diversity data below, including the below sensitive information on your racial or ethnic origin, your sexual orientation and your gender identity, and to SIEE using this data as Select...

How would you describe your gender identity? Select...

How would you describe your nationality and/or ethnicity? Select...

Do you identify as transgender? Select...

How would you describe your sexual orientation? Select...

By checking this box, I agree to allow PlayStation Global to retain my data for future opportunities for employment for up to 730 days after the conclusion of consideration of my current application for employment.

By checking this box, I consent to PlayStation Global collecting, storing, and processing my responses to the demographic data surveys above.