Senior Media & Digital Marketing Manager EMEA

Freudenberg; Rochdale; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading multinational company in Rochdale is seeking a qualified professional to lead the Omnichannel Strategy for EMEA. The ideal candidate will have substantial experience in Digital Marketing with a track record in media efficiency analysis. Responsibilities include aligning strategies across regions, ensuring GDPR compliance, and staying informed on industry trends. This role offers a chance to influence and innovate within a dynamic environment.

Qualifications

• 5-8 years of mixed working experience in a media agency and an FMCG company.
• Strong understanding of full funnel communication and media management.
• Good understanding of business goals, customers, and competitors.

Responsibilities

• Define and lead the Omnichannel Strategy for EMEA.
• Align media and investment strategies with countries.
• Monitor GDPR compliance rules across countries.

Skills

Omnichannel/Digital Marketing

Media Efficiency Analysis

Leadership

Influencing and Collaborating

Education

Degree in Business Administration or Marketing

Tools

Digital Analytics Tools

Job description

Working at Freudenberg: We will wow your world!

Overview

Responsibilities

• Define and lead the Omnichannel Strategy for EMEA in coordination with relevant regional and global functions. Support and steer countries in their Omnichannel thinking and acting and ensure guidelines execution in the countries.
• Give input and align EMEA Media Strategy, guidelines and KPIs with the global team. Ensure full understanding of countries on the media strategy, collect insights and best practices and feedback into the organization; continuously crafting and reinforcing the media strategy
• Align KPIs and tracking tools with relevant stakeholders. Track Media Efficiency for full funnel including Influencer and derive learning and recommendation
• Align media and investment strategies with countries
• Install and monitor process to ensure that all countries are following the GDPR compliance rules.
• Lead social listening across countries, generate learnings and feedback into Omnichannel journey
• Stay alert to new trends, technologies, and process advancements, anticipating opportunities for innovation.

Qualifications

• Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management
• 5-8 years of mixed working experience in a media agency and a FMCG company
• Proven experience in Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management
• Good technical knowledge of relevant digital tools for analytics & data management
• Good understanding of the overall business in terms of its goals, customers, consumers and competitors
• Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional)
• Experience from marketing/Brand Management and from a multi-national company is advantageous

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

FHP di R. Freudenberg S.A.S.