Senior MarTech & Lifecycle Marketing Director

Visa; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A global payments technology leader is seeking a Senior Director of Practice Development to lead the commercialization of marketing solutions. The role involves developing lifecycle marketing practice, executing comprehensive digital campaigns, and guiding teams to achieve strategic growth goals. Candidates must demonstrate advanced marketing skills and commercial acumen, along with the ability to manage complex projects. This position is hybrid, balancing time between home and office based in Greater London.

Benefits

Competitive salary

Hybrid work option

Professional development opportunities

Qualifications

• Significant experience in leading commercial teams towards achieving sales targets.
• Demonstrated ability in developing and implementing digital marketing campaigns.
• Strong knowledge of financial services and GDPR.

Responsibilities

• Lead development of new Lifecycle Marketing Practice Area
• Develop commercialization strategies and guide teams to meet commercial targets.
• Drive advanced MarTech capabilities for client execution across channels.

Skills

Commercial acumen

Project management

Public speaking

Client engagement

Digital marketing expertise

Knowledge of Martech stacks

Education

Bachelor’s Degree or Advanced Degree

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Braze

Tealium

Job description

A global payments technology leader is seeking a Senior Director of Practice Development to lead the commercialization of marketing solutions. The role involves developing lifecycle marketing practice, executing comprehensive digital campaigns, and guiding teams to achieve strategic growth goals. Candidates must demonstrate advanced marketing skills and commercial acumen, along with the ability to manage complex projects. This position is hybrid, balancing time between home and office based in Greater London.