Senior MarTech & Lifecycle Marketing Director

Tink; Greater London; Hybrid; GBP 100,000 - 130,000; Full time

Job summary

A global payments leader is seeking a Senior Director of Practice Development to enhance their Europe Marketing Services Team. This hybrid position involves leading marketing strategies, managing commercial activities, and developing innovative solutions for enhanced client engagement. Ideal candidates will possess extensive digital marketing experience, strong leadership skills, and a track record of delivering impactful marketing campaigns. This role is vital for driving financial growth and requires excellent project management abilities.

Qualifications

• Significant experience in leading commercial teams to achieve robust sales targets.
• Strong knowledge of Marketing Technology Platforms and digital marketing campaigns.
• Experience developing and implementing successful digital marketing strategies.

Responsibilities

• Lead development of a new Lifecycle Marketing Practice Area.
• Serve as a subject matter expert in client conversations.
• Build new capabilities and upskill the team.

Skills

Leadership

Commercial acumen

Digital marketing

Cross-functional project management

Public speaking

Data analysis

Education

Bachelor’s Degree or Advanced Degree (e.g. Masters, MBA)

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Job description

A global payments leader is seeking a Senior Director of Practice Development to enhance their Europe Marketing Services Team. This hybrid position involves leading marketing strategies, managing commercial activities, and developing innovative solutions for enhanced client engagement. Ideal candidates will possess extensive digital marketing experience, strong leadership skills, and a track record of delivering impactful marketing campaigns. This role is vital for driving financial growth and requires excellent project management abilities.