Senior MarTech Capabilities Director (Marketing Services)

Visa; City of Westminster; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading global payments technology company seeks a Senior Director of Practice Development to drive new solutions at the intersection of client priorities. This role involves creating and leading the Lifecycle Marketing Practice Area while developing capabilities in digital acquisition and portfolio management. The ideal candidate will have a profound understanding of marketing technology and the ability to translate client needs into actionable strategies. This position reports to the Vice President of Europe Marketing Services, based in Westminster, England.

Qualifications

• Expert in developing and executing end-to-end marketing campaigns.
• Strong commercial acumen to translate client briefs into strategies.
• Deep knowledge of Marketing Technology Platforms.

Responsibilities

• Lead the development of Lifecycle Marketing Practice Area.
• Build the Practice Development function focusing on Digital Acquisition.
• Partner with Global Marketing Services team for solutions development.

Job description

Job Summary

Visa is searching for a Senior Director of Practice Development, Commercialization & Go-to Market for the Europe Marketing Services Team to help us build and commercialize new solutions that sit at the intersection of our clients' priorities and investment areas. As the Marketing Services business continues to rapidly scale and grow in the coming years, this is a critical focus area as we aim to help clients grow their business, through increased awareness, acquisition, usage, loyalty, and retention.

This individual will be an expert in developing and executing effective end‑to‑end campaigns, demonstrate strong commercial acumen with the ability to translate client briefs into actionable strategies, and have deep knowledge of the various Marketing Technology Platforms that underpin effective digital marketing campaigns. As a key member of the Europe Marketing Services leadership team, the selected candidate will advance the strategy, vision, and go‑to‑market approach to help achieve the Marketing Services financial growth aspirations.

This person will be responsible for building the Practice Development function with an initial focus on Digital Acquisition and Portfolio Management, and will lead the development of new capabilities in partnership with the Global Marketing Services team and specifically within the region, such as the development and expansion into CMS clients and content, expansion of internal agency and other new solutions. This role will also partner closely with Marketing Digital Experiences to advance the MarTech capabilities and solutions. This position will report directly into the Vice President, Europe Marketing Services.

Key Responsibilities

• Lead development of a new Lifecycle Marketing Practice Area (digital acquisition and portfolio management) within the Marketing Services Business, including the creation of in‑