Senior Marketing Strategist - Customer Experience (CX)

Bounteous; Camden Town; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A prominent digital consultancy in London is seeking a Senior Marketing Strategist to lead strategic engagements and develop data-driven marketing strategies. The ideal candidate has over 10 years of experience in marketing strategy and excellent communication skills. This high-impact role involves advising senior executives on brand strategy and optimizing customer journeys across channels. Remote work options are available.

Qualifications

• 10+ years of experience in marketing strategy, customer experience, or digital transformation roles.
• Experience in consulting or digital agencies preferred.
• Familiarity with customer journey mapping.

Responsibilities

• Develop and present omnichannel marketing strategies rooted in data insights.
• Identify growth opportunities and contribute to business development.
• Analyze quantitative research to inform marketing programs.

Skills

Data-driven marketing strategies

Omnichannel marketing

Stakeholder management

Analytical skills

Communication skills

Tools

CX platforms

Marketing automation tools

Analytics software

Job description

Lead day-to-day strategy engagements and manage client relationships alongside the Client Services team.

Responsibilities

• Develop and present omnichannel marketing strategies rooted in data insights to drive ROI and customer behavior.
• Identify growth opportunities and contribute to new business development through proposals and pitches.
• Analyze quantitative research and audience models to inform targeting and lifecycle marketing programs.
• Create and manage strategic roadmaps that align with client objectives and deliver measurable business impact.
• Collaborate cross-functionally with creative, account, and operations teams to deliver high-quality client solutions.
• Provide thought leadership and contribute to evolving team processes and methodologies.

10+ years of experience in marketing strategy, customer experience, or digital transformation roles.

Qualifications

• Proven track record of working with senior stakeholders and influencing business outcomes.
• Strong analytical skills with experience in data strategy, segmentation, and performance measurement.
• Expertise in omnichannel marketing, personalization, and customer journey mapping.
• Excellent communication and presentation skills; comfortable leading client workshops and pitches.
• Experience in consulting, digital agencies, or enterprise marketing teams preferred.
• Familiarity with CX platforms, marketing automation tools, and analytics software is a plus.

We are seeking an experienced, senior-level Marketing Strategist to join our growing Customer Experience (CX) group, supporting our international business from our London office. This is a high-impact role that involves advising C-level executives on brand strategy, marketing infrastructure, and operational excellence.

You will lead strategic engagements, develop data-driven marketing strategies, and help clients optimize their customer journeys across channels. If you thrive at the intersection of data, creativity, and business strategy-and enjoy shaping the future of customer experience-this is the role for you.