Senior Marketing Specialist (m/f/d)

NTT Global Data Centers; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global technology firm is seeking a Senior Marketing Specialist to lead the development and management of marketing campaigns. This position involves collaboration across various regions and teams to optimize digital marketing efforts. The ideal candidate has a strong background in B2B marketing, demonstrable experience with analytics tools, and the ability to manage multiple projects effectively. Applicants should have a bachelor's degree in Marketing Management or a related field.

Qualifications

• Advanced professional experience with a demonstrable background in marketing.
• Proven track record of successful B2B campaign management.
• Experience with marketing service delivery software.

Responsibilities

• Coordinate marketing programs and campaigns.
• Support the global implementation of digital marketing campaigns.
• Analyze and report on campaign performance.

Skills

B2B campaign management

Project management

Analytics

Persuasion

Digital marketing trends

Education

Bachelor's degree in Marketing Management or related field

Tools

Google Analytics

Google Ads

Microsoft365

Job description

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As our Senior Marketing Specialist (m/f/d), you will be responsible for the development and management of marketing campaigns, targeted programs, associated channel launches, optimization and reporting efforts. This position will work across marketing, extended NTT organizations, and related agencies to maintain, expand and optimize our global campaign efforts and digital presence.

What you will do

• Coordinate and contribute to the development and execution of marketing programs.
• Participate in the development of the marketing campaign calendar and manage maintenance of calendar and supporting documentation.
• Support the global development and implementation of comprehensive digital marketing campaigns, including brand/awareness, consideration/demand and client retention into all NTT Global Data Center regions (Americas, APAC, EMEA and India).
• Manage and optimize digital marketing campaigns across associated channels within the marketing mix both globally and regionally as required.
• Monitor, analyze and report on campaign performance in partnership with agencies, campaign operations and campaign content roles. Use data-driven insights to adjust strategies and tactics across different markets.
• Participate in the development of sales enablement and reporting specific to digital marketing campaigns.
• Coordinate with leadership on managing the digital marketing budget and associated vendor contracts, invoicing and other vendor requirements.
• Coordinate and deliver content and materials for the marketing department and business-level needs.
• Maintain internally facing campaign Intranet and all related and necessary materials.
• Engage with global field marketing team members on specific campaign needs and availability in region or country.
• Stay up to date with the latest digital marketing trends, tools and technologies, with the ability to implement new strategies as appropriate on a global scale.
• Frequently advise key people outside own area of expertise on complex matters, using persuasion in delivering messages.
• Develop and manage operational initiatives to deliver tactical results and achieve medium-term goals.

What we are looking for

• Bachelor's degree or equivalent in Marketing Management or related field.
• Advanced professional experience with a demonstrable background in all aspects of marketing.
• Advanced demonstrable work experience as a Marketing Specialist with a proven track record of successful B2B campaign management, preferably in a global context.
• Advanced demonstrable experience with marketing service delivery software.
• Advanced demonstrable experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365.
• Proficiency in analytics and marketing tools (Google Analytics, Google Ads preferred).
• Advanced understanding of how databases are utilized in effective marketing.
• Excellent ability to articulate company's value proposition.
• Excellent ability to work with and manage many projects within the required deadlines.
• Comfortable working across times zones of supporting regions:
  • Must be able to perform work during US business hours and global time zones.
  • Must be available and able to conduct meetings through 12PM ET on a consistent basis - due to agency and campaign management requirements.