Senior Marketing Specialist

Guidant Global; Stafford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a Senior Marketing Specialist in Cannock to deliver a comprehensive marketing plan for Europe. The successful candidate will manage digital marketing campaigns, optimize website performance, and create engaging content for various channels. Ideal candidates have a minimum of 4 years in B2B marketing and strong expertise in SEO and PPC. This role offers flexible work arrangements and a contract period of 6 months with the potential for extension.

Qualifications

• Minimum 4+ years in B2B marketing.
• Strong digital marketing expertise including SEO and PPC.
• Experience managing campaigns and CRM systems.

Responsibilities

• Manage and optimise website content and performance.
• Create and distribute content for PR, social media, and campaigns.
• Deliver SEO and PPC campaigns with external agencies.

Skills

B2B marketing experience

SEO expertise

PPC management

Social media marketing

Copywriting skills

Education

Marketing/business degree or CIM qualification

Tools

Google Analytics

MailChimp

Hubspot

Microsoft Office

Adobe Creative Suite

Job description

Role: Senior Marketing Specialist

Location: Cannock (not fully remote, Flexibility once every two/one weeks)

Contract Length: 6-month contract potential of extension

Purpose: Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.

Key Responsibilities

• Manage and optimise website content and performance.
• Create and distribute content for PR, social media, email, and campaigns.
• Deliver SEO and PPC campaigns with external agencies.
• Plan and execute social media engagement.
• Project manage multi-channel marketing campaigns and events.
• Produce marketing collateral and support CRM data segmentation and reporting.
• Liaise with Group Marketing on internal communications and global digital initiatives.

Skills & Experience

• Minimum 4+ years in B2B marketing.
• Strong digital marketing expertise (SEO, PPC, social media, web management).
• Experience managing campaigns, agencies, and CRM systems.
• Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
• Copywriting and proofing skills.
• Project management and organisational ability.

Desirable

• Marketing/business degree or CIM qualification.
• Adobe Creative Suite experience.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.