Senior Marketing Programme Manager

Totum Partners; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading business advisory firm in London seeks a Senior Marketing Programme Manager to lead the development of strategic marketing initiatives. You will collaborate with cross-functional teams, manage end-to-end lifecycle of campaigns, and drive measurable business development outcomes. Ideal candidates will have proven experience in similar roles and strong communication skills. This position offers hybrid working arrangements.

Qualifications

• Proven experience leading strategic marketing programmes with measurable outcomes.
• Strong influencer at senior levels within an organization.
• Ability to mentor and foster team collaboration.

Responsibilities

• Lead the development and delivery of strategic marketing programmes.
• Oversee firm-wide marketing initiatives aligned with business strategy.
• Manage lifecycle of programmes from ideation to execution.

Skills

Strategic marketing programme leadership

Stakeholder management

Communication skills

Team leadership

Commercial acumen

Job description

Senior Marketing Programme Manager London

Hybrid working

My client is a leading business advisory firm, recognised for its entrepreneurial spirit, collaborative culture, and commitment to supporting high-growth businesses. The firm offers a dynamic environment where innovative ideas are valued, and careers are built with purpose.

The Opportunity:

This newly created role sits within a flagship Go to Market team, established to unify and elevate the firm’s marketing and business development efforts. As Senior Marketing Programme Manager, you will lead the development and delivery of strategic marketing programmes - comprehensive, ongoing initiatives that encompass multiple campaigns and activities designed to achieve long-term business objectives.

Key Responsibilities:

• Design and oversee firm‑wide marketing programmes, each comprising a series of integrated campaigns, events, and content streams
• Ensure programmes are aligned with business strategy, client needs, and revenue goals
• Manage the end‑to‑end lifecycle of programmes, from ideation and stakeholder engagement to execution, measurement, and continuous improvement
• Collaborate with partner sponsors, working groups, and cross‑functional teams to ensure programme success
• Advise senior stakeholders on programme strategy and objectives, influencing outcomes and driving best practice
• Champion innovation, data‑driven decision‑making, and competitor insight
• Mentor junior team members to foster a collaborative, high‑performing culture
• Present programme results and recommendations to senior leadership

Person Specification:

• Proven experience leading strategic marketing programmes (not just individual campaigns) with measurable business development outcomes, ideally within accountancy, law, or professional services
• Strong stakeholder management and influencing skills at senior levels
• Demonstrated ability to lead teams and drive innovation
• Commercial acumen and a track record of delivering results across multiple campaigns and activities
• Excellent communication and presentation skills
• Strategic thinker with a hands‑on approach to execution
• Adaptable, resilient, and comfortable working in a fast‑paced, evolving environment

Equal Opportunities:

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunity employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.