Senior Marketing Planning Manager

Insight Select; City Of London; On-site; GBP 100,000 - 125,000; Part time

Job summary

A leading marketing consultancy in London is seeking a Senior Marketing Planning Manager to lead strategic marketing initiatives. The role involves shaping annual marketing plans, overseeing campaigns, and ensuring alignment with business goals. Ideal candidates will have over 7 years of experience in marketing strategy, demonstrate strong analytical skills, and excel in stakeholder management. This position offers a competitive daily rate and an opportunity to work with cross-functional teams.

Qualifications

• 7+ years in marketing strategy, planning, or campaign management.
• Experience with budgets, performance reporting, and integrated campaigns.
• Excellent copywriting skills with strong attention to detail.

Responsibilities

• Lead annual and quarterly marketing planning across priority sectors.
• Translate insights into clear marketing priorities and campaigns.
• Drive integrated marketing and ensure consistent brand expression.
• Oversee key campaigns and product storytelling.
• Define KPIs and create performance dashboards.
• Support budget planning and ROI tracking.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Copywriting

Data visualization

Commercial awareness

Tools

Power BI

Job description

Senior Marketing Planning Manager / Contract / £550 per day / London

We're looking for a strategic, insight-driven Senior Marketing Planning Manager to lead marketing planning, campaign direction and performance across our organisation. You'll shape annual and quarterly marketing plans, champion the brand, and ensure our marketing activity is effective, data‑led and aligned with business goals.

This role sits at the centre of marketing, product, finance and membership teams, ideal for someone who enjoys connecting the dots, driving clarity, and delivering high-impact work. You will also manage a Marketing Executive.

Key responsibilities

• Lead annual and quarterly marketing planning across priority sectors.
• Translate insights and business objectives into clear marketing priorities and campaigns.
• Drive integrated, full‑funnel marketing and ensure consistent brand expression.
• Oversee key campaigns, case studies and product storytelling.
• Own the marketing strategy for a major product innovation, working closely with internal and external partners.
• Define KPIs and reporting frameworks, producing performance dashboards and recommendations.
• Support budget planning, forecasting and spend vs. ROI tracking.
• Improve marketing processes, templates and governance.
• Build strong cross‑functional relationships and manage a Marketing Executive.

Must have experience

• 7+ years in marketing strategy, planning or campaign management.
• Strong strategic thinking, commercial awareness and analytical skills.
• Experience working with budgets, performance reporting and integrated campaigns.
• Excellent copywriting, attention to detail and stakeholder management.
• Confident with data and visualisation tools (e.g., Power BI).
• Creative, digital‑first mindset.

Desirable

• Experience in membership marketing, B2B2C, or professional marketing qualifications.