Senior Marketing Officer / CRM Officer

Jimmy Choo; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Job summary

A leading luxury fashion brand is seeking a Senior Marketing Officer to enhance customer relationships in Korea. The ideal candidate will have over 5 years of experience in loyalty programs and CRM management, strong data analysis skills, and a commitment to customer focus. This role involves overseeing CRM campaigns, analytics, and loyalty initiatives within a diverse and inclusive workplace.

Qualifications

• 5 to 7 years of experience in loyalty program and CRM.
• Hands-on experience in VIP program management.
• Strong CRM and data management skills.

Responsibilities

• Assist in DM & CRM campaign planning and execution.
• Manage CRM analytics and operational reports.
• Develop and manage loyalty programs.

Skills

Data analysis

Customer focus

Creativity in program development

Strong interpersonal skills

Excellent command of English

Education

Degree in marketing or relevant discipline

Tools

Excel

PowerPoint

Job description

Overview

Job Title: Senior Marketing Officer, Korea

Department: Marketing & PR

Reporting to: Marketing & PR Director, Korea

Role Purpose: Responsible for growing the customer base by reaching out to new customers and deepening existing customer relationships while providing personalized services to valuable customers

Nature and scope of position

• Assist in DM & CRM campaign planning, management, execution, analysis & reporting, working with CRM service providers and internal teams, to enhance customer growth, retention and loyalty
• Manage CRM analytics development and enhancement: operational and analytical reports & management dashboard
• Monitor daily & operational management of CRM services provider and other 3rd party vendors for efficient, effective and timely execution of campaigns and promotion programs
• Develop VIP Program and Loyalty Management: Management of VIP program and development and continued enhancement of loyalty program including but not limited to content, benefits, services, partners, communication, KPIs setting, and reporting
• Actively involvement in data strategy implementation: data management development, database and data collection enhancement, customer profiling, segmentation, analytics integration for consumer insights
• Loyalty program management (on/offline); collaterals planning and execution roll-out process
• Any ad hoc projects as assigned by the Director

Qualification / Education

• Degree holder in marketing or a relevant discipline

Experience Required

• 5 to 7 years of experience with a loyalty program and customer relationship management for Officer position, 1-2 years of experience for Assistant position
• Solid hands-on experience VIP program management and customer loyalty development & implementation with accountable results
• Strong CRM and data management skills

Particular skills/knowledge required

• Strong in data analysis, a keen eye for details; a customer focus, and creativity in program & content development
• Excellent command of written and spoken English
• High degree of proficiency in PC applications, especially Excel and PowerPoint
• Strong interpersonal, presentation and analytical skills
• Great attention to detail and excellent multi-tasking skills
• Strong teamwork abilities

Characteristics required

• Demonstrable ability to use initiative and be proactive
• Have a sense of urgency and ability to deal swiftly with changing needs
• Team player with the ability to work on own initiative when required
• Response positively to feedback and direction
• Highly organized with an ability to multi task
• Pleasant and accommodating disposition
• Innovative and proactive, with a “can do” attitude
• Enthusiastic with a good sense of humour
• Well presented with the ability to communicate confidently

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V