Senior Marketing Manager, UK & Nordics

Insider; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading B2B SaaS company in London is seeking a Marketing Manager to define regional GTM strategy and drive revenue across the funnel. Ideal candidates will have 5+ years in B2B SaaS marketing with proven demand generation experience. The role involves leading field marketing initiatives and collaborating with global teams. Join a fast-paced environment committed to diversity and professional growth.

Qualifications

• Minimum 5+ years in B2B SaaS marketing with a proven track record in demand generation.
• Hands-on experience in managing both sponsored and owned events.
• Experience in developing and executing go-to-market strategies, particularly in the UK.
• Strong storytelling skills with the ability to create compelling content.
• Ability to work cross-functionally with global teams.
• Proficiency in analyzing marketing performance.

Responsibilities

• Collaborate with sales leadership to develop go-to-market strategy.
• Own and execute a comprehensive marketing strategy.
• Take charge of field marketing activities including events.
• Leverage customer stories to drive demand generation.
• Work closely with global marketing teams for digital demand generation.
• Develop and execute co-marketing initiatives with key partners.

Skills

B2B SaaS marketing

Demand generation

Field marketing

Event management

Strategic thinking

Storytelling

Cross-functional collaboration

Analytical mindset

Job description

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

What You’ll Do

• Define Regional GTM Strategy: Collaborate with sales leadership to develop and implement a go-to-market strategy tailored to the UK & Nordics, ensuring alignment with business objectives.
• Drive Revenue Across the Funnel: Own and execute a comprehensive marketing strategy that spans from top‑of‑funnel demand generation to deal acceleration, retention, and upsell.
• Lead Field Marketing Initiatives: Take charge of field marketing activities, including, but not limited to, webinars, roundtables, workshops, peer‑to‑peer networking, tradeshow, and more.
• Champion Customer Advocacy: Leverage customer stories to drive demand generation, creating compelling case studies and success stories that resonate with prospects.
• Collaborate with Global Teams for Digital Demand Generation: Work closely with our global marketing team to ensure our demand generation engines deliver qualified demo requests at scale, leveraging email marketing, SEO/GEO, Organic Social, and Paid media.
• Manage Partner Marketing: Develop and execute co‑marketing initiatives with key partners to expand reach and impact in the region

What We’re Looking For

• Experience: minimum 5+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
• Event Enthusiast: A passion for events, with hands‑on experience in managing both sponsored and owned events.
• Strategic Thinker: Experience in developing and executing go‑to‑market strategies, particularly in the UK.
• Customer Advocate: Strong storytelling skills, with the ability to create compelling content that drives demand.
• Collaborative Spirit: Ability to work cross‑functionally with global teams to achieve common goals.
• Analytical Mindset: Proficiency in analyzing marketing performance and optimizing strategies for maximum impact

We provide equal opportunity in a zero‑discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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