Senior Marketing Manager - Running & Outdoor

Frasers Group; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company based in the UK is seeking a Marketing Manager to drive strategies for Performance Sports. The role involves managing marketing campaigns and collaborating with internal teams to grow brand presence. Ideal candidates will have extensive marketing experience in fashion or retail, strong project management skills, and a passion for sports. This position offers a dynamic work environment with opportunities for personal and professional growth.

Benefits

Peer-nominated recognition program

Quarterly CEO sessions

Employee wellbeing initiatives

Qualifications

• Prior experience in fashion, sport, lifestyle or retail.
• Extensive marketing experience.
• Strong knowledge of marketing channels.

Responsibilities

• Manage marketing strategies for Performance Sports.
• Plan and deliver 360 marketing campaigns.
• Collaborate with internal teams for campaign execution.

Skills

Fashion, sport, lifestyle or retail experience

Integrated marketing campaign delivery

Project management

Communication skills

Passion for sport

Tools

Keynote

PowerPoint

Job description

Overview

Company: Frasers Group — a leader in retail known for digital innovation and store experiences across Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us? Our vision is to build the world’s most admired and compelling brand ecosystem and our purpose is to elevate the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, we empower forward-thinking people to operate outside their comfort zones to change the future of retail. Our principles include:

• Think without limits – Think fast, think fearless, and bring the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

• Work in collaboration with the Head of Marketing on all marketing strategies and activities for Performance Sports, focusing on Running, Training, and Outdoor each season to drive brand and commercial growth.
• Manage the planning and delivery of 360 marketing campaigns from ideation to integrated launch plans with budgets, KPIs, and deadlines.
• Build relationships and collaborate with internal teams including PR, social, digital marketing, ecomm, email, and retail to deliver campaigns across Sports Direct owned channels.
• Act as gatekeeper to the performance sport seasonal calendar, campaign plans, and launches; ensure they are communicated across the business and delivered by each department.
• Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches, and commercial priorities.
• Attend seasonal sell-in meetings with the commercial team and brand partners to align on priorities and product buys for upcoming seasons.
• Work with internal teams and partner agencies to produce post-campaign wrap-up presentations for the business and brand partners that invested in the campaign.
• Build collaborative relationships with the Performance Sport marketing counterparts in key brands, ensuring alignment with the seasonal calendar and marketing strategies.
• Understand brand partner budgets, opportunities, and commercial needs and identify opportunities for support and partnership.

Qualifications

• Prior experience in fashion, sport, lifestyle or retail
• Extensive marketing experience
• Thrives in a collaborative “best idea wins” environment while juggling multiple priorities
• Proven track record delivering outstanding integrated marketing campaigns
• Strong knowledge of marketing channels and excellent project management
• Excellent planning and management skills
• Advanced communication skills
• Passion for sport — Running, Training, Outdoors
• Experience with Keynote/PowerPoint

Additional Information

Along with your benefits package we offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities — Frasers Champion: peer-nominated monthly recognition with rewards
• Frasers Festival: celebration for Head Office and Retail Staff with brand experiences and entertainment
• CEO Sessions: quarterly sessions with the CEO and leadership team for questions and networking
• Retail Reconnect: two days in a store or warehouse per financial year to understand the frontline
• Employee Welfare: wellbeing and support initiatives including Frasers Fit (free gym classes and discounted memberships) and Retail Trust support

What’s next?

Our Recruitment Team will review applications; shortlisted candidates may be asked to confirm key details before a first-stage interview focusing on Culture and Values, followed by more technical stages which may include a presentation or task to demonstrate skills.