Senior Marketing Manager (Public Sector) - Contract

Xpand Group; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading global SaaS company is seeking an experienced Senior Marketing Manager to drive strategic marketing programs for a public-sector client segment. You will develop integrated marketing plans, manage ABM strategies, and collaborate with sales to align marketing activities. The role offers hybrid working in London and an estimated pay of up to £450 per day for an 8+ month contract.

Qualifications

• 5+ years of B2B marketing experience in the technology or enterprise sector.
• Experience with pipeline-driving marketing programs.
• Strong stakeholder management skills.

Responsibilities

• Develop and execute integrated marketing plans for the UK public sector.
• Lead account-based marketing and executive engagement strategies.
• Measure and report on campaign performance.

Skills

B2B marketing experience

Stakeholder management

Analytical abilities

Project management

ABM experience

Job description

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SALT is working with a leading global SaaS business who are seeking an experienced Senior Marketing Manager to drive strategic marketing programmes supporting a key public-sector client segment.

• Hybrid working in London
• Up to £450 per day, inside IR35
• 8+ month contract

The role requires a blend of field, digital, and traditional marketing expertise to help shape and deliver impactful go-to-market strategies that generate pipeline and drive growth.

Key Responsibilities

• Develop and execute integrated marketing plans tailored to the UK public sector
• Translate business and sales priorities into actionable marketing programmes
• Lead account-based marketing (ABM) and executive engagement strategies
• Manage local campaigns and events, collaborating with internal stakeholders and agencies
• Measure and report on campaign performance and impact on revenue
• Partner closely with sales to align marketing activity with business goals
• Manage external agencies and vendors to deliver high-quality execution

About You

• 5+ years of B2B marketing experience within the technology or enterprise sector, ideally supporting public sector or similar markets
• Proven experience building and delivering pipeline-driving marketing programmes across multiple channels (digital, field, events, etc.)
• Strong stakeholder management skills and the ability to influence in a matrixed organisation
• Hands‑on experience with ABM, customer engagement campaigns, and event management
• Excellent analytical, communication, and project management abilities
• Comfortable working in a fast‑moving environment and dealing with ambiguity

*Rates depend on experience and client requirements