Senior Marketing Manager, Northern Europe

Insider; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B SaaS provider in the United Kingdom is seeking a Senior Marketing Manager for Northern Europe. This role involves driving the marketing strategy and managing local activities including demand generation and events. The ideal candidate will have over 5 years of B2B marketing experience, preferably in a SaaS environment, and strong leadership skills. Join us to elevate our marketing initiatives across Northern Europe.

Qualifications

• Over 5 years of B2B marketing experience, ideally in a SaaS context.
• Experience in leading and building marketing teams.
• Strong capabilities in creating marketing materials and comms.

Responsibilities

• Develop and execute marketing strategy for Northern Europe.
• Manage demand generation, events, and customer marketing.
• Create sales aid assets like case studies and guides.

Skills

B2B marketing

Digital marketing

Team leadership

Communication skills

Event planning

Problem-solving skills

Education

Master's Degree in Business or Marketing

Tools

Hubspot

Marketo

Salesforce

Job description

Senior Marketing Manager, Northern Europe

We are Insider, a B2B SaaS company that drives growth for its clients around the world. We provide an AI‑native platform for Customer Experience and Marketing.

Responsibilities

• Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, local marketing specialists, and local sales team to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
• Owns the event marketing program calendars, organising both Insider events and industry events, managing all aspects of the projects from speaker recruitment to logistics.
• Creates locally relevant assets to aid sales and campaigns – case studies, whitepapers, guides.
• Works closely with sales to measure program performance and lead quality.

Qualifications

• A Master's Degree in Business, Marketing or a related field.
• +5 years of previous experience in B2B marketing, ideally for a SaaS business.
• Solid leadership skills with experience in building and managing teams.
• Good knowledge of digital space.
• Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce).
• Strong oral & written communication skills with the ability to create and pitch compelling marketing materials and strong creative problem‑solving skills.
• Extraordinary attention to detail.
• Excellent event planning and execution skills.
• Ability to maintain a positive attitude.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we unlocked unicorn status following our Series D round. We are backed by top investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1,200+ brands from high‑growth startups to Fortune 500 companies.

We offer a dynamic marketing team and an opportunity to take Northern Europe marketing to the next level. If you are a self‑starter passionate about B2B marketing, this role might be perfect for you.