Senior Marketing Manager, New Channels

Caffe Nero; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A renowned coffee company in the UK seeks an experienced Senior Marketing Manager to shape growth strategies across different channels, including eCommerce and grocery. This role focuses on brand performance through marketing initiatives, P&L management, and collaboration with cross-functional teams. The ideal candidate should possess strong FMCG experience and a track record in commercial marketing. The company offers a competitive salary, bonus, and significant benefits, making this an excellent opportunity for growth in a supportive environment.

Benefits

Competitive salary

Bonus

25 days holiday plus bank holidays

Employee discount on products

Private medical care through Vitality

Learning opportunities for professional qualifications

Barista training

Qualifications

• Strong UK FMCG Grocery experience is essential.
• Proven commercial marketer with success in various channels.
• High drive to engage and influence cross-functional colleagues.

Responsibilities

• Develop and execute an annual marketing plan for each channel.
• Lead key brand initiatives to drive performance.
• Create brand-building promotions to enhance trial and conversion.
• Manage external media and creative agency partners.

Skills

UK FMCG Grocery experience

Commercial marketing expertise

Performance media understanding

Cross-functional collaboration

Professional communication

Job description

This is a fantastic opportunity for an experienced Senior Marketing Manager (or equivalent) within FMCG who wants to shape the future growth strategy of Caffè Nero outside of its traditional store estate. The role has a focus on growing the sales performance of the brand through Brand Marketing, Commercial Innovation Initiatives and New Product Development for Caffè Nero's newest channels; direct-to-consumer eCommerce, grocery, and wholesale.

• Developing and executing an annual marketing plan for each channel.
• Leading key strategic brand initiatives.
• Translating market and consumer insights into category and brand growth projections.
• Holding P&L responsibility, delivering against challenging and exciting growth objectives.
• Developing eCommerce media plans to drive traffic and conversion on the Caffè Nero website.
• Creating brand building promotions through all channels to drive trial and conversion.
• Collaborating with the retailer account management teams to drive performance via a calendar of retailer promotions and supporting media.
• Creating brand appropriate content for all channels.
• Leveraging existing and new partnerships to drive awareness and sales.
• Working with the wider Caffè Nero Marketing team - including the CRM & Social Media teams - to maintain focus for the range through owned channels.
• Leveraging data and customer insight to drive range development and NPD.
• Managing the continued growth of the new 'wholesale' (Proud to Serve) proposition Aroma by Nero, including evolution of the brand, marketing toolkits, creation of seasonal campaigns, support on new customer development proposals, and driving ongoing sales performance.
  First and foremost, strong UK FMCG Grocery experience is essential. This must be coupled with a solid understanding of the UK grocery market and its key drivers.
• Experience and understanding of performance media for DTC brands.
• A proven commercial marketer who can demonstrate success against the key responsibilities in all or some of the channels.
• High drive to deliver results by engaging and influencing cross functional colleagues to deliver the New Channels Objectives.
• A professional communicator at the highest level at all levels from presenting to deck creation.
• Building marketing plans for distinct retail channels, especially direct-to-consumer, including driving awareness, consideration, conversion, and loyalty through all available and appropriate marketing channels.
• Marketing products which appeal to the end customers.
• Handling complex data and insights to drive brand strategy and track performance.
• Management of external media and creative agency partners.
  The Caffè Nero Group operates across the UK, Republic of Ireland, US, Poland, Cyprus, Turkey, Middle East and Sweden - encompassing 4 brands (Caffè Nero, Coffee#1, Harris + Hoole and 200 Degrees). We have been providing exceptional, hand‑crafted coffee and fresh, high‑quality food to our customers since 1997.
• We're about great people, great coffee, great stores, great food, great new channels. The Caffè Nero community is a group of dynamic and diverse people who are respectful and supportive of each another. And who believe, wholeheartedly, in striving for excellence every day.
  This is a brilliant opportunity for a fantastic marketer to join a growing and innovative company. As well as opportunities for career growth and development we offer a competitive salary and benefits package:
• A wonderful place to work! We are based right in the middle of bustling Covent Garden, with a working pattern of typically 3 days in the office.
• Access to our benefits platform, giving a wide range of discounts and support.
• Bonus.
• 25 days holiday per annum (plus bank holidays).
• Employee discount on handcrafted drinks, food and our amazing Coffee at Home products.
• Private medical care through Vitality.
• Medicash (cashplan healthcare scheme).
• Supporting our team members to achieve their professional goals is important to us, so alongside your day to day work you may have an opportunity to complete a professional qualification with our learning partners.
• Free hand‑crafted drinks whilst you're in the office – in your first week you'll have Barista training, so you'll know how to make the very best Caffè Nero coffee!