Senior Marketing Manager - Lifecycle Marketing

Sun Communities, Inc.; Bexhill-on-Sea; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading holiday service provider is seeking a Lifecycle Marketing Manager to lead engagement initiatives for caravan owners. The role focuses on creating referral programmes, nurturing customer loyalty, and optimising marketing campaigns. Ideal candidates will have experience in lifecycle marketing, strong analytical skills, and a collaborative spirit. Comprehensive training and support will be provided to help you succeed in this dynamic environment.

Benefits

Generous discount on holidays

Discount on food and beverages

Employee referral scheme

Company pension scheme

Qualifications

• Proven experience in lifecycle marketing, ideally in travel, leisure, or hospitality.
• Strong understanding of customer segmentation, journey mapping, and personalisation.
• Management and leadership experience.

Responsibilities

• Design and implement referral programmes to incentivise caravan owners.
• Develop personalised communication journeys for owners.
• Analyse referral performance and optimise campaigns based on data insights.

Skills

Lifecycle marketing

Customer segmentation

Analytical mindset

Copywriting

Leadership

Creative thinking

Job description

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At Park Holidays UK, we recognise that our people are our most valuable asset. Our commitment to investing in employee training and development is reflected in our prestigious Gold Investors in People Award. If you are driven and have a passion for helping people realise their dreams, we want you on our team! Join us today!

Job Summary

We're looking for a strategic and data-driven Lifecycle Marketing Manager to lead communications and engagement initiatives for our caravan owners and holidaymaker audiences. This role is pivotal in driving owner referrals, enhancing loyalty, and increasing retention across our customer base. You'll develop and execute targeted lifecycle campaigns to increase holidaymaker loyalty, nurture holidaymakers into owners, and encourage existing owners to refer friends and family into ownership too.

Job Duties

• Design and implement referral programmes that incentivise caravan owners to bring in new customers.
• Develop personalised communication journeys for owners to increase engagement and advocacy.
• Ensure owners are kept up to date with the latest news on their park.
• Commercial focus on part-exchanges, park expenditure and affiliate/partnership opportunities.
• Collaborate with CRM, Operations, and Sales teams.
• Analyse referral performance and optimise campaigns based on data insights.
• Create lifecycle campaigns that nurture holidaymakers from first booking to repeat visits, into future ownership.
• Develop a loyalty programme with relevant stakeholders across Marketing, IT and Operations.
• Work with CRM team and Operations to drive repeat bookings, upsell opportunities and expenditure on park.
• Monitor customer behaviour and feedback to identify churn risks and loyalty drivers.
• Partner with analytics and insights teams to measure campaign effectiveness and ROI.

Requirements

• Proven experience in lifecycle marketing, ideally in travel, leisure, or hospitality.
• Strong understanding of customer segmentation, journey mapping, and personalisation.
• Developing / managing a customer loyalty programme.
• Excellent copywriting and communication skills.
• Management and leadership experience.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Creative thinking with a test-and-learn approach.
• Ability to manage multiple projects and stakeholders.
• A collaborative spirit and a drive to make a measurable impact.

We believe that our people are our greatest asset, and we are committed to investing in their training and development. We offer comprehensive training and support to help you succeed in your role and grow your career with us.

Benefits

At Park Holidays UK, you'll be part of an industry-leading organization where you'll be challenged, inspired, rewarded, and empowered to grow. We pride ourselves on placing a high value on our team members - it's one of the key things that sets us apart. We'll encourage you to bring your best every day, offering exciting opportunities, meaningful work, a supportive and collaborative environment, and plenty of room for professional development.

Employee Benefits at Park Holidays UK include:

• Generous discount on holidays across our parks
• Discount on all food and beverage items on park
• Free premium eye test voucher
• Access to the Help@hand app offering health, wellbeing, and retail discounts
• Comprehensive Employee Assistance Programme
• Discounted gym memberships
• Employee referral scheme
• Sales referral scheme
• Free expert mortgage advice
• Company pension scheme