Senior Marketing Manager - License

Primark Stores Limited; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading retail company in London is looking for a Senior Marketing Manager to develop and execute marketing strategies for licensing campaigns. You will collaborate with various partners to ensure impactful campaigns while managing budgets. The ideal candidate has a strong background in marketing strategy and content creation. This role offers a collaborative environment and several employee benefits, including flexible working and a bonus scheme.

Benefits

Pension

Healthcare

Potential Bonus

27 days of leave plus bank holidays

Flexible Working

Subsidised cafeteria

Qualifications

• Strong understanding of marketing partnerships.
• Experience in budget management.
• Proven ability in integrated marketing campaign development.

Responsibilities

• Develop marketing strategies across license partnerships.
• Lead integrated marketing campaigns from execution to performance analysis.
• Collaborate with cross-functional teams and external partners.

Skills

Partnerships and brand relationships

Organised and process driven

Budget management skills

Developing comprehensive marketing strategies

Social media and influencer marketing

High-quality, on-brand content

Job description

Senior Marketing Manager - License

Because your new ideas are our way new ways of working. Evolve, your way.

Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

This role is a key member of the Marketing Comms leadership team, responsible for developing and executing a comprehensive license marketing strategy and engaging campaigns. Working with our breadth of partners, from Disney to Netflix to NFL, you will be at the forefront of delivering impactful marketing communications for license campaigns across multiple customer touchpoints.

What You’ll Do

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Strategy: Develop the marketing strategy and channel approach across different verticals within our license partnerships. These include sport, music, Disney, TV/ Theatricals and flash trends
• Campaign Development & Execution: Lead the development of integrated marketing campaigns across owned marketing channels. Own the end-to-end campaign process, from refining strategic propositions
• Cross-functional Collaboration: Attend partner meetings and build strong relationships with external stakeholders. Partner with cross-functional teams to ensure campaign objectives are aligned and delivered efficiently
• Performance Measurement & Optimisation: Analyse campaign performance and make data-driven recommendations for future campaigns
• Brand Consistency & Innovation: Ensure all communications and creative executions are consistent with both the brand and the partners’ positioning, tone of voice and messaging guidelines

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Strong understanding of partnerships and brand relationships, and the complexities of ways of working
• Organised and process driven
• Strong budget management skills
• Expertise in developing and implementing comprehensive marketing strategies. Experience with social media and influencer marketing is essential
• Strong background in developing high-quality, on-brand content that resonates with diverse audiences

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

• Pension, Healthcare and potential Bonus
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

#LI-SF1 #Hybrid

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at [e-mail].

REQ ID: JR-2593