Senior Marketing Manager, LATAM

Life360 Inc.; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A technology company specializing in family safety solutions is seeking an experienced marketing professional to lead efforts in the LATAM markets. This role requires extensive market understanding and budget management for impactful campaigns, driving user engagement and growth. Candidates should have strong language skills in Spanish or Portuguese, along with a proven track record in B2C marketing. The position offers a hybrid work model in Camden Town, UK.

Benefits

Industry-leading compensation

Flexible PTO

Bi-annual company retreats

Private health & dental insurance

Free Life360 Platinum Membership

Free Tile Products

Qualifications

• 8+ years of marketing experience, with experience in campaign planning and budget ownership.
• High autonomy with effective time management and organizational skills.
• Experience launching marketing campaigns in international markets.

Responsibilities

• Own marketing budget for LATAM markets, partnering with stakeholders.
• Manage ATL and digital media planning for impactful campaigns.
• Analyze campaign results and provide actionable insights.
• Develop messaging and positioning tailored for LATAM audiences.

Skills

Understanding of LATAM markets

Spanish or Portuguese language skills

Media planning experience

Multi-million dollar budget management

B2C subscription business experience

Data analytics skills

Creative thinking

Strong communication skills

Job description

Life360's mission is to keep people close to the ones they love. Our category‑leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must‑have mobile‑based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote‑first employees. For more information, please visit life360.com. This role is based in Central London with a hybrid model of remote and in‑person/office meetings.

Responsibilities

• Own all marketing budget for the LATAM markets, partnering with stakeholders such as PR and brand to invest in activities that matter.
• Own all ATL and digital media planning, managing agency partners to deliver outsized impact from both large‑scale and always‑on campaigns that drive awareness, consideration, and ultimately membership growth.
• Analyze and share campaign results that have clear insights and actionable recommendations to improve business performance.
• Gain deep insights into our users to ensure we focus on the right messaging, positioning, and content and develop unique positioning and messaging for each market, including developing user personas to create narratives for established and new features.
• Partner with product marketing to create an evergreen intelligence program (user interviews, focus groups & surveys) that generates compelling quantitative, qualitative, and competitive insights that guide marketing decisions.
• Support go‑to‑market launches of new international markets and collaborate with cross‑functional teams.
• Partner with stakeholders in marketing (Comms, Brand, Product Marketing, Retail Marketing, Lifecycle Marketing) and across product, creative, testing, legal, and finance to support our international marketing roadmap.
• Ultimately, own the LATAM region and be excited to be accountable for its growth — bringing a strong sense of ownership, agency, and creativity to roll up your sleeves and make Life360 iconic in Brazil, Mexico, and beyond.

Qualifications

• Deep understanding of LATAM markets including Brazil and Mexico, with Spanish or Portuguese language skills strongly preferred.
• Strong media planning experience across both offline and digital channels.
• Multi‑million dollar budget management experience.
• Experience leading or partnering with research & insights, PR, comms, influencer marketing, lifecycle marketing and a strong understanding of the role these channels play in driving growth.
• Experience in a B2C subscription business (ideally app‑based with a freemium model).
• A "can‑do" attitude with a growth mindset — hunger and curiosity to dig in and find high‑leverage efforts to drive the business.
• Experience working within a global organisation, including localising products and campaigns to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences.
• 8+ years of marketing experience, including owning budgets and campaign planning.
• Highly autonomous with effective time management, creative, analytical, and organisational skills.
• Strong communicator, both written and verbal, who excels in fast‑paced and collaborative environments.
• A balanced perspective between data‑driven decision making (including strong data analytics skills) and gut/big‑picture thinking that challenges the status quo/conventional thinking.

Benefits

• Industry‑leading compensation.
• Remote‑first company, with opportunity for hybrid working for UK‑based employees.
• Generous holiday options with flexible PTO.
• Bi‑annual company retreats.
• Learning & Development programmes.
• Private comprehensive health & dental insurance.
• Employee assistance programme for mental well‑being.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

• Be a Good Person – We have a team of high‑integrity people you can trust.
• Be Direct With Respect – We communicate directly, even when it's hard.
• Members Before Metrics – We focus on building an exceptional experience for families.
• High Intensity, High Impact – We do whatever it takes to get the job done.

Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.