Senior Marketing Manager – FTC Maternity Cover – Filled

HARP; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A dynamic marketing firm in Greater London is seeking a Senior Marketing Manager for a temporary maternity cover role. This position is crucial in driving sales and brand retention through effective marketing strategies, both online and offline. The selected candidate will be responsible for managing the product journey on the website, ensuring optimal campaign execution, and leading a team to deliver measurable results on time and within budget. The ideal candidate will have a strong background in the leisure travel sector with experience in campaign management and CRM strategies.

Qualifications

• Proven track record as a marketing professional in leisure travel.
• Experience in managing PPC, paid social media, and CRM campaigns.
• Ability to oversee multiple projects on time and within budget.

Responsibilities

• Drive sales and retention for trade and consumer markets.
• Oversee implementation of on and offline media plans.
• Implement highly effective CRM campaigns.

Skills

Marketing experience in leisure travel

Online strategy guidance

Campaign management (PPC, social media, CRM)

Analytical skills

Budgeting and forecasting

Leadership and relationship management

Attention to detail

Education

Degree in marketing or communications

Job description

Our client is currently seeking a Senior Marketing Manager- FTC Maternity Cover. A hands-on role that will help drive sales, acquisition and retention for both the trade and consumer markets and across several well-known brands. This role will be the product owner of the website and will be responsible for the end-to-end marketing journey, ensuring that website journeys are optimised, campaigns are showcased appropriately and products are suitably merchandised for optimum lead generation and sales. As an all-around marketing professional, you thrive in a busy environment – working across departments in a matrix international business- and you will have a proven track record of delivering measurable marketing campaigns. This role will drive and oversee the implementation of both on and offline media plans and will be able to implement a highly effective CRM campaign, ensuring that the team and agencies deliver all plans on time and on budget.

Temporary

Skills

• A proven track record as a marketing professional ideally gained within a leisure travel environment
• Able to guide online strategies for improving customer relationships online, including all email communication and website content designed for customers and agents
• Developing and managing marketing campaigns, including PPC, paid social media and CRM (DM and EDM)
• Degree in a related marketing or communications field, combined with previous related experience in a marketing management role within the travel industry
• Experience of working in a matrix international environment delivering a wide range of marketing campaigns
• A proven track record of delivering multiple projects on time and within budget
• A proven brand champion with ability to set measurable marketing strategies including CRM
• Excellent budgetary and forecasting skills – as well as good analytical skills
• Highly numerate and commercial with a passion for delivery effective and measurable marketing campaigns
• Good people management and leadership skills with excellent relationship management skills
• Excellent eye for detail