Senior Marketing Manager – Expo

Lipton Media; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media events company is seeking a Senior Marketing Manager to lead marketing efforts for their flagship legal expo, attracting over 5,000 attendees. This role involves planning digital marketing campaigns, managing promotional materials, and enhancing the online presence of the business. The ideal candidate has over 3 years of experience in event marketing, particularly with large-scale exhibitions, and possesses a solid understanding of the digital media landscape. The position offers a hybrid working model based in London.

Qualifications

• 3+ years in event marketing, ideally for large-scale exhibitions.
• Solid understanding of digital media landscape.
• Strong experience in insight development and audience segmentation.

Responsibilities

• Plan and deliver cross-channel digital marketing campaigns.
• Assist with design, production, and distribution of promotional materials.
• Write and proof copy for various marketing platforms.
• Enhance online presence using digital channels.
• Manage and segment data for improvement.
• Analyze and evaluate marketing campaigns.

Skills

Event marketing experience

Digital media understanding

Strategic mindset

Quick learner

Insight development

Audience segmentation

Verbal and written communication

Microsoft Office proficiency

CRM system experience

Website CMS knowledge

Marketing performance metrics understanding

Job description

High growth media events business seeks a highly talented Senior Marketing Manager to lead across their flagship legal expo which attracts an audience of over 5,000 people. Our client is a major disruptor in the legal events market, curating large‑scale, industry‑leading, must‑attend legal and tech‑focused exhibitions.

Hybrid Working

London

Key Responsibilities

• Planning and delivering cross‑channel digital marketing campaigns for high‑growth events (ideally expos)
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
• Using digital channels and technologies to enhance the online presence of the business
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
• Continuous analysis and evaluation of marketing campaigns to improve performance

Key Knowledge & Skills Required

• 3 years+ in event marketing – ideally large‑scale exhibitions
• Solid understanding of the digital media landscape
• Strategic mindset
• Proven ability to learn new tools and software quickly and independently
• Strong experience in areas including insight development and audience segmentation
• Literate and numerate with exemplary verbal and written English
• Proficient in Microsoft Office programmes
• Experience using a CRM system such as Pardot or Salesforce
• Experience using a website CMS
• In depth knowledge of marketing performance metrics