Senior Marketing Manager – Events

Lipton Media; City Of London; On-site; GBP 30,000 - 35,000; Full time

Job summary

A leading events business in London is seeking a highly talented Senior Event Marketing Manager to plan and execute innovative marketing campaigns. The role requires 5+ years of B2B conferences experience, team leadership, and proficiency in digital media. Competitive salary range of £30,000 - £35,000 plus excellent benefits offered.

Benefits

Excellent Benefits

Qualifications

• 5+ years in B2B conferences.
• Experience in team leadership or management.
• Strong experience in audience segmentation.

Responsibilities

• Plan and deliver marketing campaigns.
• Assist with promotional material design.
• Write and proof marketing copy.
• Manage a team of marketing executives.

Skills

B2B conferences experience

Team leadership

Digital media understanding

Proficiency in Microsoft Office

CRM system experience

Marketing performance metrics

Tools

Pardot

Salesforce

Website CMS

Job description

Senior Event Marketing Manager

Award winning events business seeks a highly talented Senior Event Marketing Manager to join a rapidly growing events team. The successful candidate will help plan, organise and execute innovative marketing campaigns across a portfolio of award‑winning conferences.

Location: London

Salary: £30,000 - £35,000 + Excellent Benefits

Key Responsibilities:

• Plan and deliver cross‑channel digital marketing campaigns in partnership with the Head of Marketing, aligned to event or project objectives.
• Assist with the design, production and distribution of all promotional materials for the portfolio.
• Write and proof copy for a range of marketing platforms and materials, including websites, social media, emails and brochures.
• Maintain and update conference websites.
• Manage and lead a team of marketing executives.
• Leverage digital channels and technologies to enhance the online presence of the business.
• Manage and segment data, identify gaps, develop new data sources and implement a data build plan.
• Conduct continuous analysis and evaluation of marketing campaigns to improve performance.

Key Knowledge & Skills Required:

• 5+ years in B2B conferences.
• Team leadership or management experience.
• Solid understanding of the events and digital media landscape.
• Interest in telecommunications is a plus.
• Proven ability to learn new tools and software quickly and independently.
• Strong experience in insight development and audience segmentation.
• Literate and numerate with exemplary verbal and written English.
• Proficiency in Microsoft Office programmes.
• Experience using a CRM system such as Pardot or Salesforce.
• Experience using a website CMS.
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
• In‑depth knowledge of marketing performance metrics.
• Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations.