Senior Marketing Manager, EMEA

Epic Games; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading gaming company in London is seeking a Marketing Manager to lead go-to-market strategy and campaigns in the EMEA region. This role involves developing tailored marketing strategies, managing budgets, and ensuring effective communication across teams. Ideal candidates will have 5-8 years of marketing experience, particularly in gaming or digital sectors, and a passion for reaching diverse audiences.

Benefits

Private medical insurance

Pension

Health care cash plan

Dental insurance

Disability and life insurance

Mental well-being program

Qualifications

• 5 ~ 8+ years of experience in marketing, brand, or publishing roles.
• Proven ability to develop and execute go-to-market strategies tailored to EMEA.
• Experience managing agencies, budgets, and marketing programs.

Responsibilities

• Develop regional marketing strategy and GTM plans.
• Own country-level campaign planning and execution.
• Manage budgets, agencies, and partnerships.

Skills

Digital marketing channels

Stakeholder management

Exceptional communication

Budget management

Job description

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world‑class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is seeking a Marketing Manager for the EMEA regions to lead and own go‑to‑market strategy and execution across multiple countries. You’ll take global marketing frameworks and translate them into culturally relevant, integrated campaigns that engage players through social, creators, in‑game activations, and partners. You will own end‑to‑end planning, budgeting, and optimization process to drive measurable impact while ensuring strong alignment across global and regional stakeholders.

In this role, you will

• Develop regional marketing strategy and GTM plans that localize global priorities into market specific, culturally sharp activations.
• Own country‑level campaign planning and execution, shaping creative, messaging, and go‑to‑market approach to drive awareness, engagement, and player growth.
• Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI across all channels.
• Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams to ensure campaign alignment, compliance, and seamless execution.
• Act as the regional marketing lead, representing the voice of local players, aligning global and regional teams, and translating market insights into future campaign planning.

What we're looking for

• 5 ~ 8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.
• Proven ability to develop and execute go‑to‑market strategies tailored to EMEA region
• Experience managing agencies, budgets, and marketing programs, with an ability to keep accountability and manage performance
• Exceptional communication, organization, and stakeholder management skills, with the ability to influence across teams and regions.
• Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to EMEA audiences.
• Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviors across regions.
• Multi‑market experience or language fluency strongly preferred.

EPIC JOB + EPIC BENEFITS = EPIC LIFE

We pay 100% for benefits except for PMI (for dependents). Our current benefits package includes pension, private medical insurance, health care cash plan, dental insurance, disability and life insurance, critical illness, cycle to work scheme, flu shots, health checks, and meals. We also offer a robust mental well‑being program through Modern Health, which provides free therapy and coaching for employees & dependents.

ABOUT US

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we’ve been making award‑winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award‑winning Unreal Engine technology not only provides game developers the ability to build high‑fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world‑class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.