Senior Marketing Manager - 12 Month Contract

Octopus Investments; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Salary including bonus

Pension and share incentive plan

Hybrid working: 3 days in office / 2 W

Anchor wellness hub with Headspace and

Private medical insurance

Up to 6 months paid parental leave

Life insurance, critical illness cover

Electric vehicle leasing

Opportunity to work overseas up to 1月

Job summary

Octopus Investments is seeking a Senior Marketing Manager to lead end-to-end marketing strategies for fundraising across our product suite. You will drive demand generation, build awareness, and collaborate with product, sales and distribution teams to deliver commercially meaningful campaigns.

The role combines strategic thinking with hands-on delivery, shaping long-term plans while adapting to market changes, regulatory developments, and fundraising priorities.

Qualifications

• Experience with financial services investment products.
• Strong stakeholder management.
• Strategic yet hands-on marketing approach.
• Independent, proactive and detail-oriented.
• Excellent written and verbal communication.
• Customer and data driven mindset.
• Willingness to test and innovate.

Responsibilities

• Lead go-to-market strategies for the Octopus Investments product range.
• Drive integrated fundraising campaigns across multiple channels.
• Translate complex investment propositions into compelling marketing.
• Collaborate with product, sales, distribution, content and events teams.
• Own product online presence and performance with digital teams.
• Define KPIs, ROI and manage budgets; report on performance.

Skills

Stakeholder management

Strategic thinking

Self-starter

Attention to detail

Communication skills

Data analytics

Test and learn

Financial services

Job description

Company Description

At Octopus, we’re entrepreneurs and we’re investors, on a mission to back the people, ideas and industries that will change the world.

Job Description

About us

At Octopus, we’re entrepreneurs and we’re investors, on a mission to back the people, ideas and industries that will change the world. We think working here is great, but we’re understandably biased.

The role

As Senior Marketing Manager, you will play a critical role in driving fundraising success across the Octopus Investments product suite. You will own and deliver end-to-end marketing strategies that support our fundraise targets, fuel demand generation and strengthen Octopus’ position in the market.

This is a high-impact role sitting at the heart of the business. You will lead integrated go-to-market activity across our venture capital trusts and wider investment propositions to support fundraising, working closely with product, sales and distribution teams to deliver commercially meaningful campaigns.

Your focus will be on building awareness, driving engagement and converting demand, increasing lifetime value among existing clients while attracting new ones. You will lead thematic, insight-led campaigns that help raise awareness of the role of venture capital in supporting innovation and economic growth, alongside broader tax and investment opportunities, and be responsible for translating complex investment propositions into compelling, compliant and accessible marketing.

This role combines strategic thinking with hands-on delivery. You will shape long-term plans while also be able to move quickly and pivot in response to changing market conditions, regulatory developments and fundraising priorities. While a significant focus of the role will be supporting VCT fundraising activity, you will also contribute across the wider Octopus Investments product suite as business priorities evolve. The role reports into the Head of Retail Marketing and offers the opportunity to have real influence across Octopus Investments at a time of significant growth ambition.

Key responsibilities

• Own and deliver go-to-market strategies across the Octopus Investments product range in line with business and fundraising objectives.
• Lead integrated fundraising campaigns that drive awareness, consideration and demand across multiple channels.
• Help raise awareness of the role and value of venture capital investing through insight-led marketing campaigns and content.
• Use strong storytelling to bring investment propositions to life and clearly articulate differentiation.
• Lead the launch of new funds and product updates through compelling, compliant marketing campaigns.
• Shape and refine core messaging to ensure clarity, consistency and relevance for different audiences.
• Ensure fund and product information is accurate, up to date and visible across all owned, earned and paid channels.
• Work closely with product, sales, distribution, content and events teams to ensure joined-up delivery of launches, campaigns and ongoing activity.
• Develop high-impact marketing materials tailored to different adviser and investor segments.
• Drive education and engagement initiatives such as webinars, events and workshops that support adviser confidence and client conversations.
• Support marketing for new partnerships and distribution opportunities.
• Lead campaign measurement and reporting, providing clear insight into performance, effectiveness and pipeline contribution.
• Own product online presence and performance, working closely with digital teams across paid media, SEO, analytics and content optimisation.
• Demonstrate marketing effectiveness through clear KPIs, ROI and budget management.
• Provide regular visibility of marketing plans, performance and outcomes to senior stakeholders.
• Use data, insight and analytics to continuously refine and improve marketing approaches.
• Collaborate closely with the wider marketing team, supporting cross-team initiatives where required.

Qualifications

Ideally, you’ll have:

• Financial services investment products, funds promotion, tax products
• Excellent Stakeholder management
• Strategic and hands-on
• Proactive self-starter who can work independently
• A high attention to detail
• Excellent written and verbal communication skills
• Customer & data obsessed and like to get under the skin of how our clients think.
• Bold and not afraid to test and learn and innovate.

This role will evolve as we grow and develop. So, if you are looking for a challenge in a fast paced and dynamic business, we can deliver on that.

Additional Information

What we offer

• A competitive salary, bonus, pension and share incentive plan
• Untracked holiday
• Hybrid working - three days in the office, two days from home
• Anchor (our wellness hub) which includes Headspace, one to one coaching through Wellness Cloud, Digital GP, employee assistance program & more
• Up to 6 months paid parental leave regardless of gender
• Life insurance, critical illness cover and income protection
• Private medical insurance for you and your family
• Electric vehicle leasing
• The option to work overseas up to a month per year

Our Values

At our core, we believe that how a company behaves is just as important as what it does. That’s why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders – employees, customers, communities, environment and shareholders – are considered in every decision we make.

We are committed to building a workplace where diversity is valued, and inclusion is a priority. By providing equal opportunities for growth and development, we embrace and celebrate all races, genders, religions, sexual orientations, ages, disabilities, and socio-economic backgrounds. We believe teams achieve their best when every member feels safe, respected and empowered to be their authentic selves.

We're proud to be disability confident and are committed to supporting candidates with a disability, including neurodiversity and mental health conditions, throughout the recruitment process. Applicants are welcome to opt-in to the disability confident scheme as part of our application process. If you require any adjustments to the interview process, we’ll be happy to accommodate where possible.