Senior Marketing Manager

Yorkshire Childrens Charity; United Kingdom; Hybrid; GBP 45,000; Full time

Job summary

A regional children's charity in Leeds is seeking a Senior Marketing Manager to lead marketing strategy and drive engagement. You will manage multi-channel campaigns, collaborate with teams, and enhance brand presence. The ideal candidate will possess at least 5 years in marketing with strong leadership qualities. This full-time role offers a competitive salary of £45k FTE and a supportive work culture.

Benefits

Competitive salary

Supportive culture

Opportunities for growth

Qualifications

• Minimum 5 years experience in marketing, ideally with leadership roles.
• Proven track record of delivering growth and managing budgets.
• Confident across digital platforms and social media.

Responsibilities

• Develop and deliver integrated marketing and communications strategy.
• Plan and execute multi-channel campaigns across various platforms.
• Track and report on marketing performance and insights.

Skills

Marketing strategy development

Leadership

Digital marketing

Copywriting

Campaign management

Tools

Mailchimp

Trello/Monday CRM

Job description

Senior Marketing Manager

Salary: Circa £45,000 FTE dependent on skills and experience

Location: Leeds (LS7), with occasional travel across Yorkshire; full UK licence and own car essential

Employment: Full-time, Permanent

Office based Monday Thursday, home based Friday

At Yorkshire Children s Charity, we believe every child should have the same opportunities to thrive regardless of background or circumstance. From funding life-changing equipment and experiences to tackling childhood poverty and inequality, we re building brighter futures for children across our region.

This is an exciting time to join us. We re a growing organisation with big ambitions, passionate about collaboration, creativity and doing things differently.

About the Role

We re looking for an exceptional Senior Marketing Manager to lead, shape and deliver our marketing and communications strategy.

This is a key leadership role, perfect for someone who wants to make a visible difference driving brand awareness, engagement and fundraising success across Yorkshire.

You ll be responsible for telling our story in a way that inspires action: raising our profile, deepening supporter loyalty, and celebrating the incredible impact of our programmes and partners.

Whether you come from a charity background or the commercial world, you ll be someone who combines creativity with commercial acumen, strategic enough to see the big picture, but hands-on enough to make it happen.

Key Responsibilities (not limited to):

• Strategy & Leadership
• Develop and deliver an ambitious, integrated marketing and communications strategy aligned to our organisational goals.
• Champion our brand and ensure consistent messaging and tone of voice across all touchpoints.
• Provide inspirational leadership and day-to-day support to a small but dynamic marketing team.

• Campaigns & Communications
• Plan and execute multi-channel campaigns that drive awareness, fundraising and participation across digital, PR, print and events.
• Lead creative development of content that connects from storytelling and case studies to video, blogs and social media.
• Manage relationships with external suppliers, agencies, photographers and freelancers.

• Digital & Social Media
• Grow and manage paid and organic activity across social platforms (Meta, LinkedIn, YouTube and others).
• Oversee the development of our digital presence, including website content, SEO, email marketing (Mailchimp) and analytics.
• Track and report on marketing performance, insights and ROI.

• Brand & Stakeholder Engagement
• Support corporate partnerships, fundraising events and donor engagement with compelling communications and materials.
• Work collaboratively across teams to ensure marketing supports programme delivery, events and community initiatives.
• Act as an ambassador for the charity, representing us externally where needed.

About you

• You live in Yorkshire (commutable to LS7) and have a full driving licence with access to a car.
• Minimum 5 years experience in marketing, ideally with experience in leadership or senior-level roles.
• A proven track record of delivering growth, increasing brand awareness, and managing budgets effectively.
• Confident across digital platforms, social media, Mailchimp, Trello/Monday CRM, and integrated campaign delivery.
• Excellent copywriting and storytelling skills with a flair for creative content.
• A collaborative leader who inspires and empowers others, with the ability to work strategically while rolling up your sleeves.
• Outgoing, curious, and grounded, someone who brings energy, humour and heart to everything you do.

Desirable

• Experience within the charity, non-profit, or purpose-driven sectors.
• Background in public-facing campaigns or brand-building initiatives.
• Knowledge of media relations and influencer engagement.

What we offer

• The chance to use your skills for real social impact- improving the lives of children across Yorkshire.
• A supportive, values-driven culture that celebrates creativity and teamwork.
• Opportunities to shape our brand and communications at a pivotal time in our growth.
• Competitive salary (£45k FTE) and benefits, with flexibility and room to grow.

Interested? If you feel you possess the relevant skills and experience, please send your cv and cover letter as to why you should be considered and the skills you bring to the role.

Equals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful.