Senior Marketing Manager

Equals One Ltd; Leeds; Hybrid; GBP 45,000; Full time

Job summary

A prominent charity organization in Leeds is seeking a Senior Marketing Manager to lead their marketing and communications strategy. The ideal candidate will be responsible for driving brand awareness and fundraising initiatives, while also managing multi-channel campaigns. This full-time role requires leadership skills, a strong background in digital marketing, and a passion for social impact. A competitive salary of around £45,000 FTE is offered, along with opportunities for professional growth.

Benefits

Competitive salary

Opportunities for professional growth

Supportive, values-driven culture

Qualifications

• Minimum 5 years’ experience in marketing, ideally with experience in leadership or senior-level roles.
• Confident across digital platforms, social media, and integrated campaign delivery.
• A proven track record of delivering growth and increasing brand awareness.

Responsibilities

• Develop and deliver an ambitious, integrated marketing and communications strategy.
• Plan and execute multi-channel campaigns that drive awareness and fundraising.
• Manage relationships with external suppliers and agencies.

Skills

Leadership

Digital marketing

Brand awareness

Copywriting

Storytelling

Campaign management

Tools

Mailchimp

Trello

Job description

Senior Marketing Manager

Salary: Circa £45,000 FTE dependent on skills and experience

Leeds (LS7), with occasional travel across Yorkshire full UK licence and own car essential

Full-time, Permanent

Office based Monday – Thursday – home based Friday

At Yorkshire Children’s Charity, we believe every child should have the same opportunities to thrive regardless of background or circumstance. From funding life-changing equipment and experiences to tackling childhood poverty and inequality, we’re building brighter futures for children across our region.

This is an exciting time to join us. We’re a growing organisation with big ambitions, passionate about collaboration, creativity and doing things differently.

About the Role

We’re looking for an exceptional Senior Marketing Manager to lead, shape and deliver our marketing and communications strategy.

This is a key leadership role, perfect for someone who wants to make a visible difference driving brand awareness, engagement and fundraising success across Yorkshire.

You’ll be responsible for telling our story in a way that inspires action: raising our profile, deepening supporter loyalty, and celebrating the incredible impact of our programmes and partners.

Whether you come from a charity background or the commercial world, you’ll be someone who combines creativity with commercial acumen, strategic enough to see the big picture, but hands-on enough to make it happen.

Key Responsibilities but not limited to:-

Strategy & Leadership

• Develop and deliver an ambitious, integrated marketing and communications strategy aligned to our organisational goals.
• Champion our brand and ensure consistent messaging and tone of voice across all touchpoints.
• Provide inspirational leadership and day-to-day support to a small but dynamic marketing team.

Campaigns & Communications

• Plan and execute multi-channel campaigns that drive awareness, fundraising and participation across digital, PR, print and events.
• Lead creative development of content that connects from storytelling and case studies to video, blogs and social media.
• Manage relationships with external suppliers, agencies, photographers and freelancers.

Digital & Social Media

• Grow and manage paid and organic activity across social platforms (Meta, LinkedIn, YouTube and others).
• Oversee the development of our digital presence, including website content, SEO, email marketing (Mailchimp) and analytics.
• Track and report on marketing performance, insights and ROI.
• Brand & Stakeholder Engagement
• Support corporate partnerships, fundraising events and donor engagement with compelling communications and materials.
• Work collaboratively across teams to ensure marketing supports programme delivery, events and community initiatives.
• Act as an ambassador for the charity, representing us externally where needed.

About you

• You live in Yorkshire (commutable to LS7) and have a full driving licence with access to a car.
• Minimum 5 years’ experience in marketing, ideally with experience in leadership or senior-level roles.
• A proven track record of delivering growth, increasing brand awareness, and managing budgets effectively.
• Confident across digital platforms, social media, Mailchimp, Trello/Monday CRM, and integrated campaign delivery.
• Excellent copywriting and storytelling skills with a flair for creative content.
• A collaborative leader who inspires and empowers others, with the ability to work strategically while rolling up your sleeves.
• Outgoing, curious, and grounded, someone who brings energy, humour and heart to everything you do.

Desirable

• Experience within the charity, non-profit, or purpose-driven sectors.
• Background in public-facing campaigns or brand-building initiatives.
• Knowledge of media relations and influencer engagement.

What we offer

• The chance to use your skills for real social impact- improving the lives of children across Yorkshire.
• A supportive, values-driven culture that celebrates creativity and teamwork.
• Opportunities to shape our brand and communications at a pivotal time in our growth.
• Competitive salary (£45k FTE) and benefits, with flexibility and room to grow.

Interested? If you feel you possess the relevant skills and experience, then please send your CV and cover letter with details on why you should be considered and the skills you bring to the role.