Senior Marketing Manager

The Advocate Group; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is supporting a global FMCG company in the search for a Senior Marketing Manager. This role focuses on defining and executing the UK marketing strategy, driving brand growth, and managing media and product innovation. Candidates should possess a degree in Business or Marketing and strong leadership experience within FMCG environments. The position is based in Lancashire, UK.

Qualifications

• Degree in Business or Marketing (MBA a plus).
• Senior marketing leadership within FMCG environments.
• Proven digital, media, and product management expertise.

Responsibilities

• Lead the annual marketing plan to deliver brand awareness.
• Develop and manage media strategy (TV & Digital).
• Oversee product portfolio lifecycle from development to go-to-market.

Skills

Digital marketing expertise

Media management

Analytical skills

Leadership

Cross-functional collaboration

Education

Degree in Business or Marketing

Tools

Nielsen data

IRI data

Job description

The Advocate Group are currently supporting a leading global FMCG company in the search for a seasoned Senior Marketing Manager to define and execute its UK marketing strategy. You’ll drive brand growth through media planning, product innovation, and compelling customer journeys.

Key Responsibilities

• Lead the annual marketing plan to deliver brand awareness, market share, and innovation impact
• Develop and manage media strategy (TV & Digital), overseeing agency relationships and ROI
• Oversee product portfolio lifecycle, from development to go-to-market
• Direct brand positioning and communications in alignment with global brand teams
• Lead and coach the UK marketing team, setting strategy for brand, digital, and trade marketing
• Analyse market trends, competitor activity, and consumer insights to inform decisions

Requirements

• Degree in Business or Marketing (MBA a plus)
• Senior marketing leadership within FMCG environments
• Proven digital, media, and product management expertise
• Strong analytical skills using Nielsen / IRI data
• Excellent leadership, communication, and cross-functional collaboration skills

For more details or to discuss how we can support your career, please get in touch with John, or click Apply Now to be considered.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.