Senior Marketing Manager

Climate Action; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus scheme

Global exposure

Hybrid work

Wellbeing benefits

WeWork facilities

Pet-friendly office

Job summary

Climate Action is seeking a Senior Marketing Manager to plan and execute marketing activities, with a strong focus on B2B conferences and events in the climate/sustainability space.

The role blends execution and strategy, requiring hands-on experience with paid campaigns, automation, and content creation, while leading and mentoring a marketing team. Hybrid working arrangements apply in the UK, with opportunities to influence a mission-led growth agenda.

Qualifications

• Experience planning and executing paid campaigns.
• Extensive hands-on marketing execution for B2B conferences/events.
• Digital marketing expertise with emphasis on marketing automation.
• Creative thinker with ability to manage budgets for climate/sustainability campaigns.
• Delivery-focused, agile, able to adjust plans to optimize results.
• Understanding of sustainability and climate policy is a plus.

Responsibilities

• Set up and manage digital campaigns for B2B conferences and events.
• Drive lead generation, demand generation, and social media strategy.
• Maintain and improve the marketing database.
• Content creation and copywriting for campaigns and materials.
• Provide analytics and reporting to inform commercial decisions and mentor junior team members.

Skills

Paid campaigns

B2B marketing

Marketing automation

Digital marketing

Content copywriting

Job description

Climate Action was founded in 2007 and has been working at the intersection of climate change policy, innovation, and finance.

We do this by creating complex, high-impact hybrid and digital events, engaging with our 140,000 members globally. We partner with an incredible ecosystem of 1,000 impact partners, UN Agencies, and private sector companies.

Although we're a commercial organisation, you could make a significant impact in driving positive change.

Role Purpose:

The Senior Marketing Manager will contribute to the companies exciting growth and success by planning and executing our marketing activities.

About the Role:

This is as much about execution as it is strategy, we're looking for an all-rounder, who has a proven track record in marketing B2B conferences and events, ideally with direct experience in marketing automation and digital. A deep understanding of climate change policy and sustainability is advantageous.

Key Responsibilities

Include but not limited to:

• Setting up and managing digital campaigns for B2B conferences and events within the climate/sustainability space, including email marketing strategies (with copywriting)
• Drive lead and demand generation initiatives, marketing automation, and social media strategy for the business and our portfolio of events
• Maintain and improve our marketing database
• Content creation and management, including copywriting and creative briefs
• Leadership in this role will include producing analytical and detailed reports to drive commercial decisions, devising strategy, and supporting junior members of the marketing team (through skills training and KPI management)

Requirements

The successful candidate will have the following (essential) qualities:

• Experience managing and executing paid campaigns
• Vast experience in marketing execution, with a majority of that experience in B2B conferences and events
• Digital marketing is your specialty, with an understanding of commercial content marketing
• Highly creative approach to get maximum results from small marketing budgets
• Delivery/outcome focused - An agile approach to working where you are able to review as you go, and adjust plans as you go to optimize results
• Candidates with an understanding of sustainability and/or climate change policy would be advantageous

Benefits

• Generous and achievable bonus scheme
• Opportunity to work with globally recognised sustainability and climate leaders
• Join a rapidly growing, mission-led company, making a positive impact on our planet
• 23 days annual leave plus bank holidays
• Hybrid working - 2 days remote (3 days in our Victoria WeWork offices)
• 10 additional flexible remote working dates after probation
• Ethical pension plan with 3% employers' contribution
• WeWork wellbeing benefits such as yoga sessions and meditation, Barista, community bar, table tennis, showers, and ability to bring your pet to work
• Benenden Health Scheme