Senior Marketing Manager

Aston Carter; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in the UK seeks a Senior Marketing Manager to join their team for a 12-month maternity cover contract. This hybrid role involves delivering strategic marketing initiatives, focusing on email marketing and campaign performance. The ideal candidate will have a minimum of 8 years in strategic marketing, strong email marketing expertise, and excellent stakeholder engagement skills. A degree-level education is preferred, and knowledge of CRM tools like Salesforce and Marketo is advantageous.

Qualifications

• Minimum 8 years' experience in strategic marketing roles within complex organisations.
• Proven expertise in email marketing and campaign optimisation.
• Strong understanding of content marketing and audience dynamics.

Responsibilities

• Lead and execute end-to-end marketing campaigns.
• Develop and implement email marketing strategy.
• Use data to evaluate campaign performance.

Skills

Strategic marketing

Email marketing

Campaign optimisation

Data analysis

Stakeholder engagement

Education

Degree-level education

Tools

Salesforce

Marketo

Job description

Overview

Senior Marketing Manager — Location: London (Hybrid - 3 days on-site). Contract Type: 12 months. Start Date: January 2026 (potential to start before December 12th).

Role overview

An exciting opportunity has opened for a Senior Marketing Manager to join a high-performing team on a 12-month maternity cover contract. This role will be pivotal in delivering strategic marketing initiatives aligned to the CEO agenda programme, with a strong emphasis on email marketing, audience-first campaign execution, and performance optimisation. Working within a global, matrixed organisation, the successful candidate will collaborate across teams to deliver impactful, multi-channel campaigns that drive engagement and measurable results.

Key Responsibilities

• Lead and execute end-to-end marketing campaigns across email, social, and earned media.
• Develop and implement a robust email marketing strategy, in collaboration with global specialists.
• Leverage thought leadership content to build compelling marketing programmes.
• Use data and analytics to evaluate campaign performance and inform strategic decisions.
• Align marketing efforts with business goals through effective stakeholder collaboration.
• Drive audience segmentation, CRM strategy, and content planning.
• Contribute to agile team formations and cross-functional project delivery.

Required Skills & Experience

• Minimum 8 years' experience in strategic marketing roles within complex, matrixed organisations.
• Proven expertise in email marketing and campaign optimisation.
• Strong understanding of content marketing, audience dynamics, and segmentation.
• Comfortable with data analysis and performance reporting using spreadsheets and dashboards.
• Experience in multi-channel campaign delivery, integrating email, social, and earned media.
• Excellent stakeholder engagement, project leadership, and communication skills.
• Familiarity with CRM platforms and marketing tools (e.g., Salesforce, Marketo) is a plus.

Qualifications

• Degree-level education preferred.
• Candidates must be able to verify any qualifications listed.
• Certifications in email marketing, CRM systems, or related platforms are advantageous.