Senior Marketing Executive - Women's

Birmingham City FC; Birmingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent football club in Birmingham seeks a Senior Marketing Manager to develop marketing strategies, deliver engaging campaigns, and enhance fan engagement for the women's team. The ideal candidate will have a strong background in sports marketing and a passion for women's football. This role offers competitive benefits and the chance to work in a dynamic environment.

Benefits

23 days annual leave plus bank holidays

Free on-site parking

Complimentary matchday tickets

Employee Assistance Programme

Enhanced Company Pension Scheme

Life Assurance cover (2x annual salary)

Access to Club discounts and offers

Qualifications

• Proven experience in a senior marketing role, ideally within sports or football.
• Track record of delivering successful marketing campaigns.
• A genuine passion for women’s football and a commitment to growing the game.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Plan and deliver engaging campaigns across multiple channels.
• Drive fan engagement through events and initiatives.
• Monitor and analyze campaign performance.

Skills

Digital marketing tools

Social media management

Project management

Communication skills

Organisational skills

Campaign management

Job description

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and execute a comprehensive marketing strategy to raise the profile of Birmingham City FC Women.
• Plan and deliver engaging campaigns across digital, social, print, and PR channels.
• Manage content calendars, coordinating with internal departments for timely campaign delivery.
• Work closely with agencies and designers to produce high-quality marketing materials.

Brand Strategy & Positioning

• Create and implement a long-term brand strategy for the women’s team, ensuring consistency in tone and visual identity.
• Conduct market research to identify and understand target audiences.
• Collaborate with the design team to maintain a strong and consistent brand presence each season.

Fan Engagement & Community Building

• Drive fan engagement through events, social activations, and fan-focused initiatives.
• Build and manage a vibrant online community to strengthen supporter loyalty.
• Partner with the ticketing team to deliver innovative strategies that drive attendance and sales.

Reporting & Analysis

• Monitor and analyse campaign performance, fan engagement, and ROI.
• Prepare regular reports and insights to inform future strategies.
• Manage and optimise the marketing budget for maximum impact.

Membership & Engagement Programmes

• Develop and manage member engagement programmes, matchday activities, and exclusive offers.
• Keep the membership portal up to date with offers, competitions, and engaging content.
• Plan and execute communications across newsletters, social media, and other channels.
• Handle member inquiries and feedback in collaboration with the Supporter Services Officer.

What We’re Looking For?

Essential:

• Proven experience in a senior marketing role, ideally within sports or football.
• Track record of delivering successful marketing campaigns.
• Proficiency in digital marketing tools, social media management, and analytics.
• Excellent communication, project management, and organisational skills.
• A genuine passion for women’s football and a commitment to growing the game.

What can we offer to you?

• 23 days annual leave plus bank holidays.
• Free on-site parking.
• Complimentary matchday tickets for Men's and Women’s home fixtures.
• Employee Assistance Programme (Help@Hand) including mental health support, virtual GP, and more for you and family member.
• Enhanced Company Pension Scheme.
• Life Assurance cover (2x annual salary).
• Access to Club discounts and offers.
• The opportunity to work in a dynamic, collaborative, and professional sporting environment.

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.