Senior Marketing Executive (Leisure & CRM)

The QHotels Collection; Leeds; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading hotel group in the UK is seeking a marketing professional to lead CRM and leisure marketing initiatives. The role involves crafting engaging campaigns, leveraging Salesforce Marketing Cloud, and using data analytics to enhance customer loyalty. Ideal candidates have previous marketing experience, strong IT skills, and an understanding of the hospitality sector. The company values diversity and offers equal opportunities for all.

Qualifications

• Previous marketing experience.
• IT savvy with various systems and software.
• Strong analytical and data-driven skills.
• Understanding of hospitality and leisure sector preferred.
• Detail-oriented with excellent time management.

Responsibilities

• Lead CRM and leisure marketing campaigns.
• Deliver personalized communications using data.
• Transform customer data into targeted campaigns.
• Embrace testing and analytics for performance improvement.
• Collaborate with teams and agency partners.

Skills

CRM expertise

Salesforce Marketing Cloud

Data analysis

Time management

Job description

Responsibilities

• Champion CRM & Leisure Marketing: Take a leading role in delivering creative, results-driven CRM and leisure marketing campaigns, taking ownership of the planning, build, and deployment of our leisure email communications to captivate and engage our customers.
• Optimise CRM: Use your passion for CRM and data - and your expertise in Salesforce Marketing Cloud - to deliver standout, personalised communications.
• Harness Insights: Turn customer data into meaningful actions, creating targeted campaigns that drive loyalty and growth.
• Test, Learn & Innovate: Embrace testing and analytics to refine performance, boost engagement, and continually raise the bar.
• Collaborate & Create: Work closely with talented teams and agency partners in a fast-paced, supportive environment - where creative ideas turn into real results.

Qualifications

• Previous marketing experience.
• IT savvy with a variety of systems & software including Salesforce Marketing Cloud.
• Analytical and data driven.
• Understanding of the hotel / hospitality / leisure sector preferred.
• Strong time management and attention to detail.

Curious to find out more?

The QHotels Collection is a selection of 19 hotels and resorts that share a passion for above-and-beyond service. All our venues offer something different so whether you are seeking a couple of family getaway or if you are looking for a weekend golf or spa break, or simply looking to book a meeting or event, we will definitely have the ideal location for you!

We are proud to be a Disability Confident employer and we are committed to diversity, inclusion, and equal opportunities for all. We believe everyone should be treated equal so should you require any reasonable adjustments to any stage of the recruitment process, please do not hesitate to let us know so we can make the changes accordingly. The QHotels Collection proudly supports the UK Armed Forces and have signed the Armed Forces Covenant achieving the Silver Award.