Senior Marketing Executive (Children's) - DK Marketing & Communications

Bertelsmann; City Of London; Hybrid; GBP 33,000; Full time

Job summary

A leading publishing company in London is seeking a Senior Marketing Executive to manage and deliver impactful marketing campaigns for children's books. The role involves collaboration with various teams to maximize visibility and effectiveness. The candidate should be creative, organized, and passionate about children's literature, with a salary up to £33,000.

Benefits

25 days paid holiday

Generous pension scheme

Employee assistance programme

60% discount on company books

Cycle to work scheme

Flex Fridays

Shopping discounts

Up to 30 days remote working from abroad

Qualifications

• Enthusiasm for bringing marketing ideas to life.
• Ability to juggle multiple projects.
• Passionate about children's books.

Responsibilities

• Plan and deliver consumer marketing campaigns across digital and print.
• Work with authors and brand partners.
• Review campaign results and share insights.

Skills

Creative thinking

Organizational skills

Commercial awareness

Analytical skills

Communication skills

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We're looking for a creative and commercially minded marketer who's full of ideas and loves seeing them come to life. As Senior Marketing Executive in the DK Children's team, you'll help bring our award-winning children's books to readers everywhere, from inspiring non-fiction to fun and imaginative new fiction. You'll play a key part in shaping campaigns that spark curiosity, build our brands, and connect with families and book lovers alike.

This is a hands‑on, fast‑paced role where you'll plan and deliver campaigns that make an impact. You'll work closely with colleagues across Marketing, PR, Editorial and Sales to make every campaign as creative and effective as possible, from initial concept through to results reporting.

Key responsibilities

• Planning and delivering consumer marketing campaigns across digital, print, and partnerships
• Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
• Support on high‑profile campaigns and projects with the Senior Marketing Manager
• Brief and manage the creation of assets, from social media content and POS to catalogues and video
• Deliver seasonal and brand campaigns (for example, Christmas or retailer promotions)
• Review campaign results and share insights to help shape future activity
• Manage budgets, approvals, and timelines with care and attention to detail

We're looking for someone who is

• Creative and organised with a real enthusiasm for bringing ideas to life
• Enjoys working with others and can juggle multiple projects at once
• Commercially aware, always thinking about how marketing can drive sales and engagement
• Comfortable analysing results and suggesting what could be done differently next time
• A clear communicator who can quickly build strong relationships
• Above all, passionate about children's books and the power they have to inspire young readers

In return

You'll join a collaborative, supportive team where creativity is encouraged and no two days are the same. It's a fantastic opportunity to make your mark on some of DK's most exciting children's publishing and to grow your experience across every part of marketing.

Salary: Up to £33,000 (depending on experience)

Closing date for applications: 21st November 2025

Benefits

• 25 days paid holiday entitlement in year one, plus bank holidays
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Flex Fridays (1pm Finish*)
• Shopping discounts
• Up to 30 days remote working from abroad*

And we plant a tree for every new employee to our business.

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new 'smart-working' policy with a hybrid approach of working three days a week in DK's office, and two days from home.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

*Subject to certain criteria being met.

About our Company

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting‑edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.

Company: Dorling Kindersley Limited | Job ID: 284245