Senior Marketing Executive

Asia Marine Yacht Services limited; Aberdeen City; On-site; GBP 100,000 - 125,000; Full time

Job summary

A prominent yacht services company in Aberdeen is seeking a Senior Marketing Executive to drive integrated marketing strategies and engage in content creation across various digital platforms. The ideal candidate has 3-5 years of experience, exceptional copywriting skills, and proficiency in Adobe tools. This role offers a competitive benefits package and an opportunity to work in the luxury yachting industry.

Benefits

20 annual leaves

Birthday leave

Medical benefits

Work-life balance

Multi-cultural work environment

Qualifications

• At least 3-5 years' relevant experience, preferably in luxury sector.
• High degree of organization and attention to detail.
• Experience in digital marketing.

Responsibilities

• Assist Marketing Manager in delivering brand campaigns.
• Create engaging graphic content for various platforms.
• Support marketing events and projects.

Skills

Copywriting skills

Proficiency in Adobe Illustrator

Proficiency in Photoshop

Project management skills

Fluent in English

Fluent in Chinese

Education

Bachelor Degree or above in Marketing or related discipline

Job description

Overview

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Reporting to the Marketing Manager of the Company, this new role will be participating in the integrated marketing and communications planning and its implementation in the regional and local markets, with focus on developing and executing content marketing strategy, including but not limited to:

Job Description:

Assist Marketing Manager to coordinate successful delivery of brand and marketing campaigns and commercial activity via internal and external communication with stakeholders.

Create engaging and compelling graphic content for social media and digital platforms, including Instagram, Facebook, the website, YouTube and event marketing collateral.

Copywrite where required for digital content, social media, brand creatives and event marketing collaterals.

Support marketing events and projects showing project management skills and demonstrating initiative.

Work with external agency to formulate online media strategy, review and evaluate digital marketing activities across channels such as SEM, SEO, social, display, video, retargeting, content marketing, and email, offline marketing, and partnership efforts.

Establish key performance indicators (KPIs) and metrics to measure the success of marketing initiatives. Monitor and analyse campaign performance, providing regular reports and recommendations for improvement.

Qualifications

Requirement:

• Holder of Bachelor Degree or above, preferably in Marketing, Communications, business or related disciplines
• At least 3-5 years' relevant experiences with proven track records, whilst exposures in luxury sector will be a definite advantage
• Excellent copywriting skills in English, and proficient in design tools such as Adobe illustrator and Photoshop
• Highly organised and structured with strong attention to details
• Fluent in spoken and written English and Chinese
• Candidates with less experiences will be considered as Marketing Executive

What We Offer

A competitive remuneration and benefits package: 20 annual leaves, birthday leave, medical benefits will be offered.

Regional exposure in the supreme luxury yachting industry.

Friendly working environment with multi-cultural diversity.

Work-life balance

If you’re ready to join one of the biggest yachting company in HK, please send yourCV and a brief cover [e-mail] with the subject line:
"Senior Marketing Executive – [Your Name]."

Job Insights & Application

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• How many years' experience do you have in digital marketing?
• Are you experienced with copy writing and content creation?
• Which of the following Adobe products are you experienced with?
• Which of the following Microsoft Office products are you experienced with?
• Do you have experience with Search Engine Optimisation (SEO)?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

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