Senior Marketing Events Executive

Blue Legal; Greater Manchester; On-site; GBP 38,000 - 52,000; Full time

Job summary

Blue Legal, partnering with a leading independent law firm in the North West, is recruiting a Senior Marketing Events Executive to own a busy programme of client and referral events, seminars, webinars and corporate functions.

You will manage end-to-end delivery, budgets and logistics, coordinate speakers and attendees, and promote events via email, website and social channels to maximise registrations and engagement.

Qualifications

• Proven experience in professional services or corporate events.
• Ability to manage multiple events with tight deadlines.
• Strong stakeholder management with senior partners and clients.
• Experience with event promotion and CRM systems.

Responsibilities

• Take ownership of events from brief to delivery and post-event evaluation.
• Coordinate speakers, lawyers and external stakeholders and resolve day-of issues.
• Develop and deliver event promotion plans across email, website and social media.
• Manage delegate registration and CRM data and track registrations and feedback.
• Measure event performance and ROI using data and feedback for improvements.
• Build relationships with venues, suppliers and event partners.

Skills

Event planning

Stakeholder management

Budget management

CRM systems

Email marketing

Tools

Microsoft Teams

Zoom

Job description

Blue Legal are partnering with a leading independent law firm who are recruiting for a Senior Marketing Events Executive to join their growing Marketing team in the North West. The role offers an excellent opportunity to take ownership of a busy programme of client, prospective client and professional referrer events, including seminars, webinars, networking events, roundtables, client hospitality and corporate functions.

The Responsibilities:

• Take ownership of events from initial brief through to delivery and post-event evaluation, managing timelines, budgets, suppliers, venues, catering, AV, event materials and delegate logistics.
• Coordinate speakers, Partners, lawyers and external stakeholders, acting as a key point of contact before and during events and confidently resolving any issues on the day.
• Develop and deliver event promotion plans across email, website and social media, working closely with the wider Marketing, Digital and Communications teams to maximise registrations and attendance.
• Manage delegate registration and CRM data, producing targeted invitation lists and tracking registrations, attendance, engagement and feedback.
• Measure event performance and ROI, using data and delegate feedback to identify improvements and inform future event concepts and formats.
• Build strong relationships with venues, suppliers, event partners and external organisations, identifying opportunities to improve quality, value and the attendee experience.
• Work closely with lawyers and department heads to develop events that support client relationships, new business opportunities and wider commercial priorities.
• Support sponsorships, networking opportunities, client engagement initiatives and wider Marketing projects, including presentations, proposals and award submissions where relevant.

The Candidate:

• Proven experience within professional services, corporate events or a similar client-focused environment, with strong knowledge of event planning and delivery.
• Confident managing multiple events simultaneously, with excellent organisation, attention to detail and the ability to manage competing deadlines.
• Strong stakeholder management skills, with the confidence to work with senior Partners, lawyers, clients, speakers and external suppliers.
• Commercially minded, with an understanding of how events can support client relationships, business development and brand awareness.
• Experience with event promotion, email marketing, CRM systems and webinar platforms such as Microsoft Teams and Zoom