Senior Marketing Director

Threshold Sports; Brighton; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A leading event organization in Brighton seeks a Marketing Team Leader to inspire participants and elevate ticket sales across life-changing events. The ideal candidate will strategically manage a motivated team, develop a marketing strategy, and enhance client experiences. A salary of £75k to £100k, along with flexible working options and comprehensive benefits, is on offer for the right applicant.

Benefits

28 days holiday plus additional time off

5% employer pension contribution

Vitality Healthcare

Subsidised gym membership

£250 challenge fund

Flexible working hours

Annual business trip

Qualifications

• Experience in ticket sales-driven industry.
• In-depth knowledge of digital and content-led marketing.
• Proven record of leading client/agency relationships.
• Ability to launch new concepts with market insights.
• Experience in leading a rapidly expanding team.

Responsibilities

• Inspire participants to sign up for events.
• Maximize growth from Threshold's event portfolio.
• Enhance participation in existing events.
• Integrate opportunities for market acquisitions.
• Support clients to maximize value from events.
• Develop a world-class event marketing strategy.
• Build a high-performing team linked to business goals.
• Lead market positioning with consumer insights.
• Represent marketing within the Threshold business.

Skills

Strategic thinking

Decision making

Leadership

Pressure management

Organizational skills

Digital marketing

Job description

AT THRESHOLD WE BELIEVE THAT MORE IS IN YOU

Our Purpose is to help people realize their potential through world class events.

We do this by:

• Supporting individuals to go beyond what they feel is possible
• Showing clients how they can fulfil their potential as responsible businesses
• Enabling charities to maximize their fundraising and supporter engagement
• Inspiring our employees to be the best versions of themselves

In 2025, our team successfully delivered more than 50 events, all over the UK and beyond helping 60,000 people realize what they are capable of. In the process, our events raised over £16m for charity.

We’re looking for a new team member to lead our marketing team, with the right candidate having the opportunity to progress into a CMO or Chief Commercial role in the next 18 months.

About the Role

Our marketing team inspire thousands each year to take on life-changing challenges. They are responsible for delivering over £1m of ticket sales across our multi-award-winning portfolio of public events and we are looking for an inspirational leader to unlock the potential in these assets.

We’ll be asking you to do this:

• Inspire tens of thousands of participants to sign up to our life-changing events
• Drive continued growth and value from Threshold’s public event portfolio
• Maximise participation in our existing properties: The Threshold Trail Series, Endure24, EndureRelays and RideCymru
• Explore and integrate opportunities for acquisitions within the market and also potentially bring Infront properties to the UK
• Support our high-profile clients to deliver maximum value from their events
• Balance creativity with commercial rigour to craft and execute a world-class event marketing strategy
• Balance long-term brand-building investment with short-term ROI
• Build a high-performing team with clear objectives linked to overall business performance
• Lead the mass participation market with cutting-edge consumer insight and brand positioning
• Represent the marketing function within the Threshold business

About You

We're looking for someone comfortable with:

• Formulating strategies and concepts: thinking broadly, approaching work strategically, setting and developing a strategy.
• Deciding and initiating action: making decisions, taking responsibility, acting with confidence, acting on own initiative, taking action, and taking calculated risks.
• Leading and supervising: providing direction and coordinating action, supervising and monitoring behaviour, coaching, delegating, empowering staff, motivating others, developing staff, as well as identifying and recruiting talent.
• Coping with pressure and setbacks: coping with pressure, showing emotional self-control, balancing work and personal life, maintaining a positive outlook
• Organising and executing: setting objectives, planning, managing time, managing resources, and monitoring progress, setting high standards.

These skills will also be useful:

• An understanding of a ticket sales-driven industry
• In-depth understanding of digital and content-led marketing
• Record of leading client/agency relationships
• Launching new concepts to market including insight-led positioning
• Experience in leading a rapidly expanding team

If you don’t fulfil every one of these criteria, then don’t worry. We look for people with potential and a passion for what we do.

The Core Package

SALARY: £75k to £100k per annum

BONUSES: Potential for performance and company-related bonuses

HOLIDAY: 28 days (inc. bank holidays) plus time off between Christmas & New Year

PENSION: 5% employer contribution

LOCATION: Brighton

REPORTING: To the CEO

START DATE: December 2025 to January 2026

Flexible Working

• Remote working: 3 days a week in the Brighton office as a baseline
• Flexible hours: 9-5 pm with flexibility for early or late starts
• Extended breaks: Flexible time during the day to exercise or take time out
• Additional Holiday: Option to buy additional holiday at a discounted rate
• Time off in lieu: 1 extra day off for every weekend day worked on event
• Extended remote working: Option for additional days e.g. working abroad
• 4-day week: Open to discussion of reduced hours

Long Service

5yr & 10yr long service rewards with additional annual leave and budget for adventure funding

Extended Benefits

We like being healthy

• Vitality Healthcare, which includes:
• Up to 50% off a pair of trainers every year and free annual health checks
• Subsidised gym membership, free coffees and cinema tickets
• £250 challenge fund each year to put towards a challenge of your choosing
• Free entry into Threshold events and discounts for friends and family
• Boot camps, pilates, yoga and energisers led by Thresholdians
• Free fruit, treats and a well-stocked top shelf bar in the office

We like being social

• Annual 3-day business planning and celebration trip (fully funded)
• Programme of activities throughout the year from pottery to padel
• Welcoming and lively environment in a bright and social office

We like to keep learning

• Internal training and opportunity for funding for personal development
• Mentoring opportunities both internally and externally

We like to give back

• Match Funding of up to £100 for any charity challenges you take on
• Volunteering days available each year upon request

The Application Process

We want to get to know you. The recruitment process is a 3-parter. You are interviewing us as much as we are you and we will cover the important stuff, but also dig into the interesting stuff:

1. The written work: Submit an up to date CV and a cover letter about why you think you would be the ideal candidate for the job
2. An initial interview: We will then want to chat in person, online or on the phone to see if we think you would thrive at Threshold
3. The final test: If you make it through this far we’ll ask you to complete a task relevant to your role and come in to present it. We will also get you to meet a range of the team from senior and junior levels. Come armed with questions for us as well.

To apply please send a CV and cover letter of why you would be suitable for the role to [e-mail]

• Closing Date: Friday 14th November
• Interviews: From date applications received to end November
• Start date: December 2025 onwards