Senior Marketing Data Manager

The Sage Group plc; Wokingham; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading technology company in the UK is seeking a Sr Manager of Marketing Data to lead a BI team, develop AI-driven segmentation strategies, and manage data pipelines. The role emphasizes collaboration with various stakeholders and requires strong leadership and technical skills in data transformation and business intelligence tools. This position offers a dynamic work environment with opportunities for innovation and growth.

Benefits

Award-winning workplace culture

Opportunities for innovation and growth

Qualifications

• Strong proficiency in data transformation and modelling techniques.
• Experience with business intelligence and reporting platforms.
• Ability to lead a team through change.

Responsibilities

• Manage a team of BI developers for Power BI dashboards.
• Collaborate with Marketing and Sales to develop segmentation strategies.
• Integrate AI and machine learning into reporting workflows.

Skills

Data transformation and modelling using Snowflake

Business intelligence (Power BI)

Workflow automation tools

Leadership skills

Strong communication skills

Tools

SQL

Power Automate

GitHub

Job description

Help us shape the future of AI-driven marketing at Sage. As Sr Manager of Marketing Data, you'll sit at the heart of a collaborative, forward-thinking team that's driving innovation across data, segmentation, and automation. This is a strategic role focused on reimagining how marketing intelligence is created, consumed, and evolved. You will be instrumental in designing our analytics workflow to enable agentic AI and ML, unlocking new possibilities for insight generation, decision-making, and performance optimisation.

The Sage Marketing Analytics and Automation team is a dynamic group of operations experts, analysts, data scientists, and technologists focused on driving growth through data-informed decisions. We partner with Marketing and Sales teams to deliver actionable insights across the customer journey. Our mission is to elevate marketing performance through automation, segmentation, and predictive analytics powered by modern data infrastructure and cutting‑edge tools.

Responsibilities

• Manage a team of BI developers to deliver data to maintain and extend Power BI dashboards that deliver actionable insights to stakeholders across Marketing, while envisioning and creating new self‑service insights through AI platforms.
• Collaborate with Marketing, Sales, IT and GTM to develop segmentation strategies across platforms (CRM, CDP, etc.), defining segments using demographics, behavioural data, industry attributes, TAM lists, and predictive models. Oversee an off‑shore team of BI developers at our agency partner to deliver this customer segmentation for campaigns.
• Redesign and scale our BI and segmentation capabilities, enabling marketing teams to make faster, more personalised decisions with AI‑powered insights.
• Integrate agentic AI and machine learning into reporting, forecasting, and segmentation workflows.
• Ensure Sage's marketing data pipelines are fast, reliable, and built to support real‑time decision‑making across multiple teams, including revisioning ETL flows and semantic layers using Snowflake, DBT, Segment, and AWS technologies.
• Ensure data quality and governance.
• Oversee data cleansing, deduplication, and enrichment processes to maintain accuracy and reliability.
• Implement archiving and deletion policies in compliance with GDPR, CCPA, and other data privacy regulations.
• Manage a team of junior and senior developers, fostering a culture of innovation, experimentation, and continuous learning.
• Work with third‑party vendors to evaluate and implement data technologies that support Sage's marketing goals.

Qualifications

• Strong proficiency in data transformation and modelling techniques using tools such as Snowflake, dbt, and SQL.
• Experience with business intelligence and reporting platforms (e.g., Power BI, Microsoft Fabric), including semantic modelling.
• Familiarity with version control and collaborative development workflows (e.g., GitHub, GitLab).
• Understanding of workflow automation and low‑code platforms (e.g., Power Automate, Power Apps or similar).
• Ability to work both independently and collaboratively in a fast‑paced environment.
• Ability to lead a team through change, coaching technical people to learn new skill sets and develop their careers.
• Solid foundation in ETL processes, data warehousing, and CRM integration.
• Strong communication and stakeholder management skills, with the ability to translate complex data into compelling narratives.

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.