Senior Marketing & Communications Manager

DEBUTE; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A new British womenswear brand is seeking a creative Senior Marketing & Communications Manager to develop and implement innovative marketing strategies. You will be responsible for enhancing brand visibility across social platforms and engaging with influencers, while managing budgets and KPIs. This role offers the chance to play a vital part in shaping the brand's future in a supportive team environment. Ideal candidates will have a passion for fashion and proven experience in marketing, especially in dynamic settings.

Benefits

Hands-on exposure to brand building

Creative and supportive team environment

Qualifications

• 4+ years in marketing, ideally in fashion or luxury.
• Experience with data analytics for strategy.
• Strong content creation and storytelling skills.

Responsibilities

• Lead marketing strategies across various channels.
• Own content strategies for social media platforms.
• Build community engagement and influencer programs.
• Manage marketing budgets and track KPIs.

Skills

Creative storytelling

Data-driven marketing strategies

Social media management

Influencer engagement

Content creation

Tools

Google Analytics

Meta Ads

Content management tools

Job description

Senior Marketing & Communications Manager

Location: London, Notting Hill
Start Date: March 2026

DEBUTE is a London based womenswear brand founded by sisters Jazzy De Lisser and Lola Bute. Launched in October 2024, we are now entering an exciting growth phase and are seeking a creative, entrepreneurial Senior Marketing & Communications Manager to help shape and scale our brand. Someone who thrives in a startup environment, wants real responsibility from day one, and is motivated to help shape the future of DEBUTE.

This is a unique opportunity to join a small, ambitious team. You will take on a broad range of responsibilities across brand, social, influencer, and growth. It is a dynamic role with genuine scope to grow as the brand expands.

Key Responsibilities

Communication and Brand Strategy

• Lead the development of creative, data driven marketing strategies across press, digital, influencer, and celebrity channels
• Build brand awareness and help define DEBUTE’s long term positioning
• Collaborate closely with founders on brand storytelling, campaign vision, and creative direction
• Explore partnerships and collaborations with cultural voices, artists, and designers to amplify brand relevance

Social Media and Digital Marketing

• Own content strategies and storytelling for Instagram, TikTok, and Pinterest from planning through to execution
• Oversee scheduling and publishing of content to ensure consistent cadence and quality
• Partner with the media agency on paid social campaigns (Meta, Google Ads) and ensure effective targeting and ROI

Community and Influencer Engagement

• Help position DEBUTE as a community first brand by engaging directly with customers and cultural voices
• Build authentic influencer and PR programs including gifting, seasonal campaigns, and brand activations
• Support immersive brand experiences such as pop-ups, events, and cultural activations that bring DEBUTE to life

Brand Voice and Content

• Write and edit compelling content across all touchpoints including social captions, email campaigns, product copy, and press notes
• Maintain DEBUTE’s brand tone of voice, bringing the brand to life across digital and offline channels
• Contribute to campaign production and creative direction, ensuring cohesive and impactful brand storytelling

Analytics and Budgeting

• Set and track KPIs across marketing channels, using data and AI driven analytics tools to refine performance
• Oversee and manage marketing budgets
• Report monthly on campaign effectiveness and consumer engagement

Strategy and Leadership

• Work closely with the founders and COO to define DEBUTE’s strategy + budget review(s), ensuring alignment between brand awareness and commercial performance

Who We Are Looking For

• 4+ years of experience in marketing, ideally within fashion, luxury, or DTC brands. Startup experience is highly valuable
• Data drive professional, able to recommend a holistic strategy while also willing to roll up your sleeves and execute
• A natural storyteller with a strong eye for content, trends, and cultural moments
• Experienced with paid media and google analytics
• Passionate about social media, community building, and visual communication
• Confident managing agencies and external partners
• Experienced with managing a small, junior team
• Curious, resourceful, and eager to experiment with new tools and approaches
• A global outlook and curiosity about international fashion and culture
• Excited by the idea of building a brand from the ground up in a small but supportive team.
• Being agile and comfortable with change are essential requirements

Why Join DEBUTE?

• Be part of a small, passionate founding team shaping the future of a new British womenswear brand
• Help position DEBUTE as a community-first label through storytelling, cultural partnerships, and immersive experiences
• Gain hands-on exposure across all areas of brand building, from creative campaigns to growth marketing
• Opportunity to take on increasing responsibility as the brand scales
• Work within a creative network at the intersection of fashion, art, and culture