Senior Marketing Communications Executive

Malmaison Belfast; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global hospitality leader is seeking a Senior Marketing Communications Executive to manage brand messaging and deliver creative assets across channels. The ideal candidate has expertise in marketing communications, design skills, and a passion for hospitality. This role supports regional and global brand objectives, offering a hybrid working model in London. Responsibilities include collaborating with property teams, delivering marketing materials, and managing a comprehensive content strategy.

Benefits

Generous company benefits

Training & Development

Qualifications

• Proven experience in marketing communications within hospitality or consumer-facing brands.
• Strong design skills with proficiency in Canva and Adobe tools.
• Experience managing content across digital and offline channels.

Responsibilities

• Collaborate with property teams across EMEA for marketing materials.
• Build partnerships with local businesses for regional marketing needs.
• Deliver design assets for campaigns and presentations.
• Maintain communication with HQ for cohesive marketing activities.
• Develop brand-aligned content for digital and offline channels.

Skills

Marketing communications

Brand storytelling

Visual design

Social media optimization

Canva

Adobe Creative Suite

Tools

Canva

Adobe Creative Suite

Job description

Role: Senior Marketing Communications Executive - Frasers Hospitality

Salary: Competitive Salary, Generous Company Benefits, Training & Development

Location: London - Hybrid working (3 days in the office, 2 days working from home)

Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world’s leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values, collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.

Fraser Hospitality owns, leases and manages a mixed portfolio of assets (24 in number) across the EMEA region. Brands include Fraser Suites, Fraser Place and Fraser Residence, as well as Park International Hotel. These perfectly located properties can be found in London, Edinburgh and Glasgow providing guests with a comfortable and luxurious experience. Perfect for both business and leisure travellers, our accommodations are available for both short and long stays.

We are recruiting for an exciting NEW role and are seeking a creative and innovative Senior Marketing Communications Executive to manage and deliver brand messaging across all channels, while producing online and offline creative assets that support Frasers Hospitality’s global brand objectives and the marketing needs of individual properties across the EMEA portfolio. You’ll play a key role in driving engagement and guest bookings, supporting commercial objectives, and maintaining a strong and consistent brand presence across the region.

You’ll build relationships with property teams across EMEA and collaborate with the central marketing team (based in HQ Singapore). This is an ideal role for someone who is a great communicator and team player, passionate about hospitality, skilled in brand storytelling, visual design and optimising social media channels and confident using tools like Canva and Adobe Creative Suite to bring ideas to life across multiple channels.

What you’ll be doing as Senior Marketing Communications Executive:

• Collaborate with on-site property teams across EMEA to provide marketing materials, campaign execution, and support for local initiatives, ensuring alignment with global brand objectives.
• Build and maintain strong partnerships with local businesses while supporting regional marketing needs.
• Deliver design and creative assets for campaigns, presentations, and business-driving initiatives to the EMEA commercial team.
• Maintain consistent communication with HQ brand and marketing teams to ensure cohesive and regionally relevant marketing activities.
• Work with internal stakeholders and external agencies to uphold brand standards across all touchpoints.
• Develop and manage brand-aligned content for both digital and offline channels, ensuring consistency in tone and visual identity.
• Design assets for segmented B2B and B2C email campaigns, and create visual materials using Canva and Adobe Creative Suite.
• Partner with the Digital Marketing Manager to ensure creative output aligns with performance-driven marketing goals.
• Support regional PR initiatives, including planning, press material development, and media engagement in collaboration with the Head of Marketing and external PR agencies.
• Own and manage the regional social media content strategy, including content creation, influencer coordination, trend monitoring, and performance analytics across platforms like Instagram and Facebook.

What we’re looking for:

• Proven experience in marketing communications and creative content development within hospitality, lifestyle, or consumer-facing brands.
• Strong design skills with proficiency in Canva for agile content creation and Adobe Creative Suite (InDesign, Photoshop, Illustrator) for high-impact visual assets.
• Experience managing content across digital and offline channels, including social media, email, print, and PR collateral.
• Confident in planning, capturing, editing, and posting content across Instagram, TikTok, Facebook, and other relevant platforms.
• Skilled in visual storytelling with a good eye for layout, pacing, and brand alignment.
• Familiarity with social scheduling and analytics tools such as Metricool.
• Ability to support properties across the EMEA portfolio with campaign execution, localized content, and media outreach.
• Strong understanding of brand guidelines and the ability to maintain visual and messaging consistency across all touchpoints.
• Clear communicator with the ability to build relationships across property teams, departments, and external agencies.
• Self‑motivated and able to work independently while staying connected to the regional and central marketing team.
• Organised and detail‑oriented, with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Comfortable with some travel across the region to stay close to property‑level activity and opportunities.