Senior Marketing Cloud Analyst

Confidential; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Confidential is seeking a Senior Marketing Cloud Analyst to lead global marketing automation across Sales, Marketing and Customer Care. The role includes gathering requirements, translating them to technical specs, and administering Salesforce Marketing Cloud.

You will maintain campaigns, create reports, and ensure data quality while collaborating with cross-functional teams. Strong communication and technical skills, experience with SFMC/Exact Target, AMPScript and SQL are essential.

Qualifications

• Bachelor's degree or equivalent experience.
• 4-5+ years of experience with SFDC Marketing Cloud/Exact Target.
• Emphasis on process, data security, privacy, and accuracy.

Responsibilities

• Lead requirements gathering meetings with global marketing, customer care and other departments to define new campaign requirements.
• Translate business requirements into technical requirements for campaign development & execution.
• Maintain ongoing campaigns in Marketing Cloud and report on ROI.
• Serve as contact for Marketing Cloud questions and document workflows.
• Collaborate cross-functionally to design technically sound solutions.

Skills

SFDC Marketing Cloud

AMPScript

SQL

Salesforce

HTML

Data Extensions

Campaign management

Agile

Communication skills

Requirements gathering

Healthcare industry knowledge

Education

Bachelor's Degree or equivalent

Tools

Salesforce

AMPScript

SQL

HTML

Job description

Nicholas Howard are delighted to be recruiting for a Senior Marketing Cloud Analyst.

Working in a dynamic, collaborative team environment, the successful candidate will be responsible for global marketing automation efforts across Sales, Marketing and Customer Care initiatives. The Senior analyst will be a key functional consultant, leading project requirements gathering as well as performing system administration of our SFDC Marketing Cloud platform.

The ideal candidate will have a demonstrated background working with marketing automation tools, specifically SFDC Marketing Cloud/Exact Target. The candidate must have strong communication skills and understanding of marketing business process, while also having general technical skills to assist with design and implementation of appropriate technical solutions.

Responsibilities:

• - Lead requirements gathering meetings with global marketing, customer care and other departments to define new campaign requirements.
• - Translate business requirements into technical requirements for campaign development & execution.
• - Perform ongoing maintenance of existing campaigns in Marketing Cloud.
• - Anticipate issues and risks and elevate appropriately.
• - Serve as a contact for technical Marketing Cloud questions.
• - Maintain proper documentation for workflow processes, testing, and standard operating procedures in accordance with business requirements.
• - Communicate effectively with business users on the status of enhancements, projects and open production support tickets.
• - Build reports and/or assist marketing team with data demonstrating campaign ROI.
• - This role will be focused on campaign logic and implementation and less on the actual content creation, but knowledge of creating HTML forms and page layouts is a plus.
• - Stay abreast of current technology and seek out new tools that can be utilized appropriately.

Education and Experience:

• - Bachelor's Degree and/or equivalent combination of education and experience.
• - At least 4-5 years of experience working with SFDC Marketing Cloud/Exact Target Marketing Automation tool.
• - Developing/deploying Marketing Automation with an emphasis on process and detail to ensure data security, privacy and accuracy.

Skills and Competencies:

• - Working knowledge of HTML to update or enhance marketing campaigns and content.
• - Marketing Cloud AMPScript familiarity & experience.
• - Working knowledge of SQL to build Data Extensions.
• - Knowledge of both acquisition and retention-based marketing campaign management and outbound email program administration.
• - Working knowledge of Salesforce for sales/marketing functions.
• - Familiarity with Agile software development methodology and its benefits.
• - Knowledge of the software and systems development life cycle.
• - Ability to work in a deadline focused, dynamic environment, consistently producing deliverables within agreed upon timelines.
• - Ability to analyse business processes, design process improvements, and train business users on the new processes.
• - Self-sufficient, flexible, and motivated team player capable of managing several activities simultaneously.
• - Experience in the healthcare, pharma or medical device industry a plus.
• - Excellent communication skills are critical.
• - Positive, results driven, rational, logical, team player.
• - Ability to rapidly learn and take advantage of new concepts, business models, and technologies.