Senior Marketing Analytics & Insight Lead

River Island Clothing Co., Ltd.; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading fashion retailer is seeking a Senior Marketing Analyst to lead the evaluation and optimisation of marketing effectiveness across various channels. This role involves partnering with multiple teams to deliver actionable insights, analyzing performance metrics, and enhancing marketing strategies. Applicants should have strong analytical skills and experience in eCommerce marketing analytics. Competitive benefits include a generous staff discount and a bonus scheme.

Benefits

50% staff discount

Free onsite gym

Subsidised restaurant

25 days paid holiday

Qualifications

• Strong experience in marketing analytics, ideally in a fast-paced eCommerce, retail environment.
• Deep understanding of multi-channel marketing performance and platforms.
• High attention to detail, accuracy, and a passion for uncovering insights in complex datasets.

Responsibilities

• Own end-to-end marketing performance measurement, delivering insights across all channels.
• Build and maintain dashboards and reports that communicate campaign performance.
• Translate complex data into simple insights and recommendations for stakeholders.

Skills

Marketing analytics

Multi-channel marketing performance

Excel/Google Sheets

Google Analytics (GA4)

SQL

Attribution models

Communication

Project management

Tools

Google Ads

Meta Ads

Tableau

Power BI

BigQuery

Snowflake

Job description

A leading fashion retailer is seeking a Senior Marketing Analyst to lead the evaluation and optimisation of marketing effectiveness across various channels. This role involves partnering with multiple teams to deliver actionable insights, analyzing performance metrics, and enhancing marketing strategies. Applicants should have strong analytical skills and experience in eCommerce marketing analytics. Competitive benefits include a generous staff discount and a bonus scheme.