Senior Marketing Analyst

NATIONAL TRUST; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A national heritage organization is seeking a Senior Marketing Analyst to measure and evaluate the effectiveness of its multichannel marketing campaigns. The role involves providing actionable insights, developing the Marketing Intelligence roadmap, and collaborating with various stakeholders. The ideal candidate will have strong knowledge of statistical and analytics tools, along with excellent presentation and collaboration skills. This position offers diverse benefits including a substantial pension scheme and flexible working arrangements.

Benefits

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Gym membership discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at Trust places

Responsibilities

• Measure and evaluate marketing campaign effectiveness.
• Provide actionable insights for marketing teams.
• Develop Marketing Intelligence roadmap.
• Collaborate with stakeholders to understand reporting needs.
• Ensure performance analysis supports marketing decision-making.

Skills

Knowledge of statistical tools

Expert knowledge of analytics tools

Knowledge of marketing attribution methods

Ability to identify analysis needs

Experience in tactical marketing analytics

Presentation skills

Team collaboration

Expert knowledge of marketing channel data

Tools

R

Python

SPSS

Alteryx

SAS

Tableau

Adobe Analytics

Salesforce Marketing Intelligence

Job description

**Important notice**

In line with our redeployment policy, we’ll prioritise applications from employees who are under formal notice of redundancy.

We’re looking for a Senior Marketing Analyst, to play a pivotal role in shaping the effectiveness of our multichannel marketing campaigns. You’ll use your expertise in data analysis to provide actionable insights that influence strategic decisions across a £10 million marketing spend. If you’re passionate about turning complex data into compelling stories and driving performance improvement, this role offers the chance to make a real impact.

What it's like to work here

You’ll be part of a collaborative and forward-thinking marketing team that values curiosity, creativity, and clarity. Reporting to the Head of Performance Marketing, you’ll work closely with analysts and channel managers across the Trust, contributing to a culture that champions learning, inclusivity, and sustainability.

Your contractual location will be our head office in Swindon, however there will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust. The role will involve travel to our head office to meet with stakeholders and to carry out work.

What you'll be doing

This role is responsible for providing marketing teams with clearly attributed views of the progress we are making against our marketing and audience objectives and performance KPIs across the full funnel of marketing activity.

As a skilled analyst, you will measure and evaluate the effectiveness of the National Trust's multichannel marketing campaigns. Your reports and analysis will enable marketing specialists to make informed decisions about spend and efficiency. You will also be the key business owner of Salesforce Marketing Intelligence, responsible for developing the Marketing Intelligence roadmap to continuously improve the Trust’s measurement abilities.

Working with specialists across paid and owned marketing, you will help stakeholders understand their reporting and analysis needs, providing advice and solutions and constructively challenging preconceived notions. Your expert but collaborative approach will ensure performance analysis underpins marketing planning and decision-making, giving the wider organisation confidence in marketing’s approach.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Strong knowledge of statistical tools such as R, Python, SPSS, Alteryx or SAS.
• Expert knowledge of analytics tools such as Tableau, Adobe Analytics, Salesforce Marketing Intelligence (Datorama).
• Strong knowledge of different methods of marketing attribution and measurement (first touch, last touch, linear, time decay, marketing mix modelling).
• Ability to identify the need, lead and undertake analysis to inform marketing performance improvement.
• Proven experience in tactical marketing analytics such as marketing mix modelling, campaign performance analysis, ROI estimates, lifetime value.

Additional criteria for all other applicants:

• Good presentation skills + the ability to communicate issues to an audience who may have little analytical background.
• Ability to collaborate and work as part of a team, sharing learnings and ideas, and to build collaborative relationships with stakeholders.
• Expert knowledge of marketing channel data across direct, digital, social, paid, PR and other popular channels.

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places