Senior Manager, Sports Marketing

LULULEMON; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonus program

Equity offerings

Extended health and dental

Employee discount

Job summary

lululemon is seeking a Senior Manager, Sports Marketing, EMEA to lead the regional team and shape ambassador strategies that elevate brand awareness across Europe, the Middle East and Africa. You will manage contracts, budgets and cross-functional collaborations to drive growth and equity in our communities.

The role reports into the Director, Community, Sports Marketing & Events, EMEA and requires a strong network in the sports industry, along with leadership experience across geographies.

Qualifications

• 8-10+ years’ experience in Sports Marketing.
• Strong network of industry contacts.
• Contract negotiation expertise.
• Team management experience.
• Written, presentation and verbal communication skills.

Responsibilities

• Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA.
• Negotiate, monitor and off-boarding contracts with Ambassadors and drive output.
• Collaborate cross-functionally to leverage Ambassadors for business growth and internal process improvements.
• Coordinate with global Sports Marketing to ensure regional strategic consistency.
• Oversee recruitment of Store Ambassadors and support franchise partner principles.
• Manage Community Initiatives fund programme and annual strategies, reporting and budgets.
• Lead and develop a high-performing team across geographies with a culture of equity and belonging.

Skills

Sports Marketing experience

Contract negotiation

Team management

Communication skills

Job description

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon.

This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.

core responsibilities

• Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA that grows brand awareness, familiarity and equity
• Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off-boarding contracts and driving optimum output for all parties
• Work cross-functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support
• Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors
• Set and uphold standards for the recruitment of Store Ambassadors
• Support franchise partners to live into the key principles of the lululemon Ambassador programme
• Oversee the Community Initiatives fund programme
• Manage annual strategies, reporting and budgets
• Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all

qualifications

• 8-10+ years’ experience in Sports Marketing
• A passion for sport and fitness including a strong network of industry contacts
• Contract negotiation expertise
• Team management experience
• Written, presentation and verbal communication skills

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in UK is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.